Years of experience in the SEO business has shown that the art of attracting traffic is an ever-changing discipline.  SEO Consultants Denver maintain constant watch for changing consumer buying trends to better enable our clients to achieve high search engine rankings.  In most instances, top 5 Google rankings in three to four months are possible given a proper plan and competent execution.  Contact us today to see what we can do to drive more revenue to your company using the internet search engines..

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Investing in Search Engine Optimization Can Pay Off!

Purchasing decisions are usually preceded by research.  As the internet offers ready access to information, the common search engines provide quick access to information important to buyers.  And a website link that appears as a result when the user requests information, presents a unique opportunity for the website owner to earn credibility and possibly, a new sale.

The practice of organizing and presenting a web page so that it will be easily found by the search engines is termed “Search Engine Optimization” or SEO.  When a user searches for information related to a particular product or service, the optimal result would be that your organization’s website will appear and the user will click on it to get the information needed to make an informed purchase decision.   So, positioning the web page to be easily found or highly ranked on the search results is very important.

Organizations of all sizes – particularly the large ones – already invest huge sums to optimize their internet pages for specific user searches.  Savvy marketing organizations wouldn’t invest significant money in an SEO program if it did not provide a significant return on the investment.  

SEO and Small Business
Major companies use SEO techniques to earn new revenue.   But is the same methodology available to earn revenue for smaller organizations?   By using local buying characteristics, even the smallest of businesses can compete with the multi-national corporations to win sales.  Ultimately, the internet is a level playing field upon which all companies can compete.  Winning sales using SEO on a local level is very possible.

Large organizations usually focus their web messages around product and price information.  Smaller, local businesses can also present this same information but have an advantage in that they can present location or other local service information to attract sales from bigger companies.   A well-optimized set of business web pages allows a company of any size to compete with the biggest. 

SEO Cost
Of course the major decision point surrounding investment in an SEO is the ultimate cost.  Google believes that average cost for new customer acquisition using direct mail is about $70.  For email campaigns, this cost drops to $60 and Google’s cost per click model works out to be about $8.   This pay per click model may require users to pay for clicks that don’t result in sales however.  Pay per click also requires customers to click on the advertisement contained on the Google web page.

Averaging cost calculations in this manner may not be in line with your business, but the proportions are informative to examine.  Direct mail is more expensive than email, which I more expense than the Pay Per Click model.    However, once a website has been optimized to appear as an organic result for a user search, that link can earn many new sales and return over and above the amount invested.

An optimization campaign to attract new business using the company web page can take a few months with an investment between several hundred to a few thousands of dollars.  Google’s pay per click program can cost as much as several dollars per user visit.  These costs add up quickly! 

Other SEO Benefits

The real advantage to SEO though, is that the links presented as search results are not viewed as paid advertisements by viewers.  Internet users typically trust the optimized page much more than one they would reach by clicking on an advertising link. 

In short, an optimized page using SEO methodologies can position a company web page to attract viewer traffic and convert readers into customers.   An investment in SEO can efficiently win new customers and build new revenue streams.  As users are more likely to click on the results contained on the search results page before they will click on an advertising link, SEO offers a great opportunity to present your company’s products and services exactly when users are in the purchasing process.  Investing in SEO can be more cost efficient over the long term than many other forms of internet advertising.

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