Posts Tagged ‘SEO questions’

Does more traffic to your site give you a better search engine ranking?

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Question:

Does more traffic give you a better search engine ranking?

Reply:

Although this is a somewhat gray area, earch engines generally don’t reward a site based on traffic alone. If they did it would be very easy to write software that emulated searches 24/7 and clicked on your own site, thus boosting it to the top of the rankings. In fact it is the other way round, the higher your site ranks for a given search term the more traffic you will get for that search term.

This doesn’t ean o course that traffic is unimportant.  it is just one of the validators that your site is both popular and reasonably well accepted.  If you look at all the inormation Google analytics and other tools manage to capture about your traffic, the search engines could be making some value judgments.

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Is having a customized video player on your website good for SEO and link building?

Is having a customized video player on your website good for SEO and link building?

This type of question frequently arises.  Will some gadget or new and improved ‘thingy’ improve my search engine rankings? 

The short answer is  – by themselves – these things really won’t improve your search results.   Gadgets, videos are all necessary parts of the presentation and if they make the site more valuable to the user, and if they improve the communication of the message, the widget or plug in might help. 

Content is still king and content must be valuable.  if a customized video player helps deliver value, then great.  Otherwise, stick to creating unique and valuable content.

For additional questions, please contact SEO Consultants Denver at 303.506.1158 or visit our Home Page!

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What is my organic search engine ranking?

SEO Consultants of Denver - Question:  What is my organic search engine ranking?

Is it possible to find out how my website is ranked for a specific keyword? And I mean for organic search results. I’d like to just enter a keyword and my url and get a ranking for Google, Yahoo, MSN, etc. Is it possible to find this out somewhere?

SEO Consultants of Denver – Reply:

There are a couple options for you, but the simplest is the Rank Checker Tool from SEOBOOK.  This is simple and instals as part of the SEOBOOK suite for Firefox.  You can preprogram this to check multiple keywords without running each search yourself and then looking for your site.  Just Google SEOBOOK, click on Tools and download the toolbar to your Firefox browser. You should be all set.

Here is one that was recommended, but we can’t confirm the value:

http://www.mikes-marketing-tools.com/ranking-reports/

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SEO Consultants in Denver – Is submitting to directories really that good for search engine ranking?

SEO Consultants in Denver – Question:

Hi there, I have been submitting my website to directories, search engines, etc and have seen my link popularity inch up to 416 which I know still isn’t good, but can you give me an idea of how many links I need before I get some sort of web presence? Also, how important is submitting to relevent directories? Thank you !

SEO Consultant Reply:
At least you’ve been indexed, so the engines know you are out there.  

Submitting to relevant directories is extremely important for better placement. Make sure you are always linking in the exact same way (i.e. http://www.yoursite.com and http://yoursite.com) If your linking is inconsistent you may end up splitting your link juice and therfore your page rank. Make sure that whenever possible your link’s anchor text includes the keywords. Do a little research with the google keyword tool and find a search with some traffic. If you are not showing up on any searches right now either you are in an extremely competitive market or googlebot is probably having trouble with your site due to title or meta tag issues.

For more info, visit the home page.

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SEO Consultants in Denver – Making Money with SEO

SEO Consultants in Denver – Question:

Several people claim to make big money using SEO.  How do they do it

SEO Consultant Reply:

SEO is a labor-intensive but still very creative discipline that allows business to compete for new revenue on the internet.  Any time you can drive new sales to an organization – either as a consultant or a full time employee – you are highly valuable.  And…the search rules frequently change, so it is something that you have to continually research.   

Making money isn’t quick, but if you can show some success in driving new revenue, you will be highly valuable.

For more info, visit the home page.

 

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SEO Consultants in Denver – What are the requirements for Search Engine Optimization?

SEO Consultants in Denver – Question:

What are the basic needs and requirement for Search Engine Optimization? As I am am at very initial stages.

SEO Consultant Reply:

You should probably start by doing some reading.  SEO changes frequently, but there are some essentials including link building, back links and optimized content creation.

Try this link for more specifics, then do some reading.  There really isn’t a quick way to get started on this.

For more info, visit the home page.

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SEO Consultants in Denver -Google Boys take on Search Engine Optimization

SEO Consultants in Denver

Some good info… also check out the home page.

This video also covers SEM, SEO and PPC issues.

Duration : 0:3:53

Read the rest of this entry »

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SEO Consultants in Denver: Does having a banner to your website on several different websites increase search engine ranking?

SEO Consultants in Denver -  Question:

I know that link exchanges help a website’s ranking in search engines like Google, but does a banner exchange do the same?  Because isn’t a link to your website technically on a different website, counting as a linkback? Or, because the banners are constantly rotated with other websites’ banners, it doesn’t count?

SEO Consultant Reply:

It doesn’t help your ranking. It does help the site that is advertising, especially if your site has a high PR. Reciprocal links don’t do much for your site anymore. If you want to increase your ranking fast, there is a step-by-step method I used to get my site to #1 on Google for a product I sell – and I can prove it. I wrote more about it on my blog below:

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SEO Consultant Note: Why does the alexa search engine ranking show more people going to yahoo.com than other keyword ranking system?

SEO Consultants in Denver

Why does the alexa search engine ranking show more people going to yahoo.com than does other keyword ranking systems?

Reply: 
Because more people do.  Not much more complicated than that.  Thanks.

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SEO Consultants in Denver – What are some of the metrics for judging success of a paid search project?

SEO Consultants in Denver – What are some of the metrics for judging success of a paid search project?

I’ve worked with SEM before but more on the ad-hoc reporting side as opposed to the analysis. I was curious to know how do people judge the success of specific keywords or keyword buckets?

SEO Consultant Reply:
Click Through Rate (CTR) Cost Per Click (CPC) Conversion Rate (CR) Cost Per Lead (CPL) Cost Per Sale (CPS) Cost Per Acquisition (CPA) Average Order Value (AVO) Finally the two that REALLY count !! Return on Investment (ROI) Return on Ad Spend (ROAS)

The real metric though is actual sales matched to web traffic the SEM effort generated.  As the marketer, the ROI may be out of your control.  Keep careful records in your SEM position though as all marketers eventually need to justify their budget and sometimes even their jobs.  If you can point to a solid, written ROI and sales record, you are in much better shape than if you rely on memory.

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