SEO Denver

Getting quality links is high on the list for any serious marketing campaign. The best opportunity to achieve a high SERP position always results from acquiring quality backlinks.

Few backlinks mean little traffic.  In their effort to acquire these links however, may web operators make a few common and counter-productive errors.  These errors are costly and result in lost time and lost page rank.  These are perhaps the most common backlinking errors:

• Poor anchor text,
• Leaving out keywords from anchor text
• Linking pictures or photos

Poor anchor text incudes linking such catchy phrases as “click here” for more information.  What does “click here” mean besides this is the place you want the reader to click? Anchor text needs to be descriptive of the site the user will see if he or she clicks on that particular link. 

Leaving out keywords from the link anchor text is another cardinal sin.  Keywords need to be present in the anchor text to tell the search engine robots about the content the user will receive if he/she clicks on the link.  A website with the keywords of “Quality Dog Racing” should consisder using anchor text contains these words in some form.

Images can be useful to make clickable, but one has to be careful about setting the alt tags for the photo as well.  The alt tags or photo description should also include keywords.  This is a bit more complex, so it may well serve the web operator to just set a link using the exact text or phrase that includes the page keywords.

Avoiding simple linking mistakes makes a huge difference!  Remember that page links and anchor text verbally describe the content of the pag.  As such, they should always include keywords.

SEO Consultants Denver provides assistance to companies nationwide seeking to improve earnings and increase visitor traffic via internet marketing.  Providing Low Cost SEO options, the company helps businesses of all sizes grow and prosper – even during difficult times.  Contact us today for more information!

We also help with article marketing and distribution to help build a solid network of links pointing to the the business website!

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Common “Linking” Mistakes

Ranking the business website on common search engines is vital to attract good quality web traffic. The central part of this effort is the SEO or Search Engine Optimization strategy and will focus on link building.  Link building is the simple process of buiding links on other websites that direct readers back to the company web pages.

A common omission to overlook checking for a link’s “no-follow” tag. This blog is a ‘do follow’ blog because it attracts other readers interested in building their links.  The “no-follow” attribute tells search engine spiders to avoid following that link.  Posting a link on a page where the no-follow tag is used, will not pass-on the power from that page to your site. Always check the page before posting any links to make sure it is a “do follow” site.

Link exchanges are also available that provide link-building services, but exercise caution because some of them are simply not worth the effort. Still, the link exchange concept is viable and is “white hat” SEO, but not all are worth your time and money. If the site is a scam – te result will be either a no-follow link or the link will be removed after you’ve verified it’s there. Check links regularly, and always try to deal with reputable link exchanges.

Occasionaly on a site with good reputation will publish questionable content.  This is bad news for the link setter as the negative site reputation can hurt link building efforts. Always check carefully where links are set.

Checking on links is one of the on-going tasks for building links.  Unfortunately, there simply is no quick way to acquire links.  It takes months of article marketing, blogging and outreach to build up a network of support links. 

SEO Consultants in Denver assist front range companies improve web traffic and increase sales via the internet.  Contact us today to find out more about using the search engines to attract more visitors to your website and convert those visitors into customers!  Click the ‘Contact Us’ tab above, complete the short form and we will be in contact soon!

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SEO Consultants Denver – The Basics of Search Engine Optimization (SEO)

No doubt you have heard stories of on-line entrepreneurs that earned huge amounts of money after getting a first place search engine ranking. But what does it take for you to achieve that elusive #1 spot? Search Engine Optimization (SEO) plays a vital role in making certain that your business gets the best possible search engine ranking, which can dramatically increase visibility and sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the method of modifying web page content and meta-info to boost the search engine ranking of the page. Meta-info includes sure HTML tags (title, heading, emphasized text, keyword and description meta-tags), also the internal (links between pages on the same website) and external (links between pages on totally different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Net market research estimates that between seventy% and 90% of on-line shoppers use search engines to find a particular product or service. Let’s examine factors that influence sales to see how effective search engine optimization will boost your revenues.

3 metrics are needed to forecast online sales: the typical price tag, the conversion rate, and volume of site traffic:

* The average price ticket is the number of cash spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of bucks), whereas bookstores have low average tickets (tens of dollars).

* Internet Website traffic is measured by the quantity of website visitors, usually expressed as the amount of page views per month.

* Conversion rate is the amount of sales divided by the amount of page views per month, expressed as a percentage.

For example:  The Ultimate Taupe Widget (UTW) store has a mean ticket of $25, a conversion rate of two%, and gets five,000 page views per month. The estimated monthly sales are $two,five hundred ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank can increase the number of page views, and accordingly, an increase in sales. In this example, if traffic doubles to tenK page views a month, UTW’s monthly sales should (approximately) double still (to $5,000 for the same period).

Bear in mind that a high search engine rank will generate a measurable increase in traffic only if there is significant interest in taupe widgets.

However, search engine optimization isn’t going to produce measurable results if there’s very little demand for taupe widgets. The #1 spot in search engine result pages is not notably spectacular if solely two people look for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to look engines to find information. Search engines examine page content to work out whether a specific page is relevant for a explicit search word or phrase. Thus, effective keyword selection is one amongst the cornerstones of search engine optimization.

Every keyword is characterized by supply (range of search engine result pages) and demand (number of searches). The easiest means to improve search engine rank is to pick out keywords that have favorable supply-demand characteristics; that’s, ones with a relatively high demand and a relatively low supply. It’s much additional troublesome to enhance the search engine position of a page on a high provide, competitive keyword.

Smart keywords must be relevant to your product line, also your line of business. A #one rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A possible client can realize your page, quickly discover that you do not sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Selecting a collection of target keywords is the primary step in search engine optimization. The second step is using them within the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the encircling text. Search engines use many techniques to detect excessive keyword density, or too several keywords stuffed into terribly little supporting text, and can reduce the rank accordingly. A page has too many keywords if they interfere with the final flow of the text on a page and appear to be glaringly out of place

The title tag should contain data that describes the page. Unless you use a multi-national conglomerate that is already a household name, your company’s name isn’t a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to form your title tag say “click me” to a prospective customer. “Superior taupe widgets – fifty% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, along with into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, embody keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and also the keywords meta-tag should contain a collection of keywords (separated by commas) that list key ideas mentioned on the page.

Understanding the fundamentals of search engine optimization is a crucial initial step in creating an optimized, well-positioned internet site.

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