SEO Denver

SEO Consultants in Denver helps companies build web pages that drive internet traffic and converts readers into buyers.  Visit our home page to find out how Search Engine Optimization can drive traffic to your company’s web pages!

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Building a Product Web Page that Attracts Traffic and Improves Revenue

The internet has become such an efficient sales tool that many organizations are now rushing to cash in on its potential.  In the rush though, many organizations miss the essential elements of positioning a product using a web page.   If a company fails to hit certain key points in presenting its product on the web, all this effort could wind up being wasted.  If your product web page is receiving little or no traffic, here is how to fix it.
Many of the best business schools continue to focus on teaching the essentials of profit and loss.  However selling in the internet age requires expertise language and communication to harness the full power of the internet.  Without an understanding of common and colloquial language use, many companies are creating complex web environments that fail to reach new customers.

The Product Page
Companies have realized the benefit of creating a product page as part of their internet or web presence.  Constructing that page is easy enough.  Just hire a designer, post the product features and away you go, right?  Unfortunately it is not that simple.  

Page Rank
SEO Consultants frequently get the question, “I have a high page rank, but why am I not getting a position on searches for my product type?”  The answer is fairly simple.  Many web pages were built using the company name as the title.  That title appears again within the header tags and text.  Of course the engines recognize a high page rank – but for the company name.  And who is going to search for the company name except existing customers?    Winning new customers requires a different communication strategy for internet product pages.

Re-Setting the Product Page
Understanding customer usage and language is important in making the product page attractive to both search engines and readers.   This requires asking a couple basic questions:

• How do customers search?
• What do they look for?
• What language do they use to describe the product?

Understanding how a new customer would use the internet to look up information is key to setting up the page to attract traffic.  Do customers typically want to know a great deal of product feature information?  Are they looking primarily for pricing information?  Do customers research their purchase immediately prior to buying or is there a longer deliberation period? 

Understanding what customers are actually looking for is equally important.  Do customers use the internet to find the nearest location to acquire your product?  What are their main concerns when they investigate a purchase?

Most importantly, what language is used to describe the potential buyer’s process in looking for information?  What words are commonly used;  not necessarily in describing the product, but in describing the need that the product meets? 

All of these questions need to be thought through by the web owner to properly set the keywords, title tags and text of the product page so that the page will be likely to attract traffic and convert readers into buyers.  Setting the title of a product page to something like “riding lawn mowers in Dallas” would be much more effective in reaching potential buyers than “Jones Lawn Mower Emporium .”  Who in the world – other than current customers of the Jones Lawn Mower Emporium – would search for the latter term?

Web page titles, header tags and text all need to be organized to focus on the keywords and local geography.  However, they keywords and titles must be relevant to the customer and not necessarily to the seller.  So before building a product page, investigate how users would be most likely to find the page when searching on the internet.  Then build your page using the language your customers would use.