New and ‘Odd’ Ways of Attracting Viewers to your Company Site
SEO Consultants in Denver
New and ‘Odd’ Ways of Attracting Viewers to your Company Site
Before a prospective on-ine customer becomes a paying customer, he first must be a viewer of your site. So how does he get to your site?
Of course the standard SEO and SEM strategies help, but perhaps the most significant thing you can do to attract viewers is to make your site visually and textually useful – with a great deal of content. If you can add to your content on a daily basis, before too long, you have a very rich site that customers will be more likely to find.
Some time ago, I wrote a piece on some general history and stories of conflict and tied that into the current business climate. In the course of the piece I made a very obscure reference to the Falklands War of 1982 – I don’t even remember why. For some odd reason, I started getting hits from people looking for information on the Falklands War! I quickly reworked the article to make it more meanigful to history buffs and managed to hang on to a good bit of traffic.
In another instance, I had made a reference in an article to a Supreme Court nominee, using the word “Supremes.” For whatever reason, a fan site for Diana Ross – one of the original ‘Supremes’ found the piece by accident and set a link over to me. They found the piece interesting enough and sent hundreds of viewers over.
Despite the best SEO and SEM strategies, there will always be opportunities you uncover – but only if you put out vauable content on a regular basis.
So… here are a couple suggestions for making your business blog more attractive to prospective new ‘viewers.’
- Write every day
- Make the content as useful as possible
- Make it rich in content without being too wordy or repetitive based on your keyword phrases
- Evaluate using your set of page tools – where users are finding out about your site. Expand to these niches where possible.
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Very good tip! This would surely help our web marketers! I totally agree, content of the website is indeed very important. If there’s really no interesting words or images in the website, what is there to check, right? Somehow, SEO helps but content of the website keeps the customer hooked up on checking link per link. Great job and thanks for sharing!