SEO Denver

SEO Consultants in Denver – What are some of the metrics for judging success of a paid search project?

I’ve worked with SEM before but more on the ad-hoc reporting side as opposed to the analysis. I was curious to know how do people judge the success of specific keywords or keyword buckets?

SEO Consultant Reply:
Click Through Rate (CTR) Cost Per Click (CPC) Conversion Rate (CR) Cost Per Lead (CPL) Cost Per Sale (CPS) Cost Per Acquisition (CPA) Average Order Value (AVO) Finally the two that REALLY count !! Return on Investment (ROI) Return on Ad Spend (ROAS)

The real metric though is actual sales matched to web traffic the SEM effort generated.  As the marketer, the ROI may be out of your control.  Keep careful records in your SEM position though as all marketers eventually need to justify their budget and sometimes even their jobs.  If you can point to a solid, written ROI and sales record, you are in much better shape than if you rely on memory.

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