SEO Denver

Denver SEO Consultants receives this question fairly regularly. 

Who can benefit from Search Engine Optimization?  The  answer is simple… if you have a web page you can build your website into a powerful sales and PR tool!

The key to understanding how Search Engine Optimization can benefit your organization is found in the fundamental buyer behavior questions: 

• How do consumers make buying decisions? and
• When do they make those decisions? 

Buyers typically make purchasing decisions when there is a critical need or desire for some need-serving product or service.  This need may be made immediate by some external force or by a personal desire.  In a business sense, critical needs tend to be those that have quickly emerged or are problems that an organization finds itself wrestling with over a longer time frame. 

In facing down a ‘critical need,’ an organization will first seek information to utilize in an informed decison making process.  It is in this ’seeking information’ phase that the internet has proven to be the world’s most useful information tool.  Google and the other search engines instantly provide access to important information about any topic imaginable – including product and service information.  Companies that have websites designed to appear when a particular search is requested have an opportunity to present the benefits of their particular product or service.

The more interesting question surrounds ‘when’ a critical need inspires the necessity for a purchase action.  Critical needs in the business world tend to surround external events.  A restaurant that experiences the sudden loss of a piece of equipment, such as an ice machine or furnace, finds itself in critical need of a local HVAC service repair company. 

Using the restaurant example, a business facing an unexpected need still needs to execute the research part of his purchase process before buying.  The buying decision is made easier by the internet, which through its search features provides instant access to necessary purchasing information including cost, availability, skills, and a truly unbelievable amount of other information.  The buyer can then quickly respond to his crisis by utilizing the internet to seek information.  The restaurant can’t function without an ice machine and needs it repaired by a local repair person quickly.  The internet provides all information necessary for this decision.

This is all a long way of saying that small and localized business serving only certain georaphic areas can and should utilize SEO to attract new business.  A web page that appears when potential customers experience that critical need puts that organization in a prime position to earn a new client.   Being available and informative when the critical need arises and customers research your product or service on the internet can drive significant sales to your organization.  

Consultants of all variety, small retail organizations and service companies all have need-serving products and services.  Competing for business is a full time job requiring a method to get information into the hands of potential customers as quickly as possible.  The internet via its search engines is the method most used by consumers to acquire pre-purchase information. 

Contact Denver SEO Consultants today to find out how your business can benefit from a web page that appears when consumers are looking for information!