SEO Denver

SEO Denver republishes articles related to home based businesses, eCommerce, sales and marketing – especially as they relate to internet commerce.  To find out how a concerted Search Engine Optimization can help your organization or home based business, click the “Contact Us” tab, provide your contact information and we will get started soon!

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What Kind Of Money Can I Earn With A Home Based Business?

When you think about starting a new business, there are many options to consider. Most of these are common business practices. Because the Internet offers a potentially huge audience, it is imperative that you set yourself apart from others trying to do the same type of business. You can make money online and you could make a lot.

With the correct choice of products, consistent marketing and hard work, creating a substantial income is not out of the question. The area that will require the most work initially, is researching products. Fine costume jewelry wholesale companies are all over the web and jewelry is always a great online seller. Researching all of the companies to find the best pricing and selection will go a long way to making your online business a hit. You may find companies which will drop ship to your customers, so there will be no need for carrying an inventory.

Creating an Internet business income takes hard work and perseverance. Do not start your business with the thought that you will get rich overnight. This is a fallacy and will not happen. As with any business, a foundation must be built. It is imperative that all types of marketing is done to promote your business, much of which can be done for free or at very low cost.

Marketing is almost more important than product choice. When you consider the number of companies with aggressive individuals, like you, whomever does the best job marketing their company will take home the most money. What many people do not realize is that there are numerous ways to promote your company for free or next to nothing. Seek these out. Just by chatting with people about what you do will generate interest. Sales will occur from some of the simplest methods, so why shouldn’t you do as much as you can?

Promote this new entity as you would any traditional business and be sure to hit all of the local Networking Meetings. You will meet other entrepreneurs and maybe make some new friends. Interaction with other business people will assist you immensely. This type of viral marketing is important to help brand the company. Carry samples with you everywhere you go. Be careful not to be pitching all the time, but be sure that you are always ready to present what you do, but try not to over do it.

Little things like hanging fliers or posting on billboards is a good free way to start off. Start a blog on a subject that ties into what is being sold. You will be amazed at how quickly a well written blog generates an audience. Find some topic in which you have knowledge and tie it into what you are doing with your home based business. It will definitely motivate people to your site.

In the long run, this is your business. Treat it like something that has value. Promote it a lot, then promote is more. As was said in the movie Field of Dreams, if you build it, they will come. Take pride in your online company and it will reward you in many different ways.

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Search Engine Optimization or SEO is a proven methodology to increase internet web traffic to your website that converts readers into customers.  Put this technology to work for you this week!

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Once you register your domain name, submit it to Google!

Whether or not you haven’t engineered your site, or written an copy, or even considered your content, submit your domain name to Google. After all, whether or not you haven’t absolutely articulated your business arrange and marketing set up, submit your domain name to Google.

Don’t wait!

There are 2 reasons for this. Firstly, obtaining on the search engines has continuously taken a very long time for a new site. Even assuming you do everything right, it takes months before your web site is even indexed, and a lot of months before it starts to rank well. As a rule, never expect to rank highly inside half-dozen months of submitting your website to Google.

The second reason could be a recent phenomenon known as ‘Google Sandbox’. Several SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a replacement website, it withholds its rightful ranking for a period while it determines whether your site could be a genuine, credible, long run site. It does this to discourage the creation of SPAM websites (sites that serve no helpful purpose other than to spice up the ranking of another website).

By submitting your domain name to Google once you register it, you’re establishing a site history whether or not the location has no content. By the time you’ve designed your web site, written your copy, and developed the rest of your content (and written your business and selling plans), Google can most likely see no would like to sandbox you.

If you wait until launch day to submit your web site, you’ll spend a month or 2 (perhaps a lot of) sitting in the sandbox watching potential customers spend their money elsewhere.

How to submit your web site to Google

Don’t waste cash by paying someone else to submit your site to Google. It’s easy!

Merely head to http://www.google.com.au/addurl.html,  enter your URL (domain name) and a few comments or keywords to explain your site. Then click ‘Submit’. That’s all there’s to it. You only have to try and do it once, and solely for your prime level page (i.e. Home page).

Google’s robots will then crawl your website the subsequent time they’re out and about. After all, they don’t guarantee that you’ll be included in their results.

IMPORTANT: As mentioned on top of, it takes quite a while for your website to appear in the search engines. This is partly as a result of the search engines are big and slow – particularly when it comes to new sites. It will take no less than 6-8 weeks before your website is indexed.

How to submit your website to different search engines

There are lots of search engines on the Internet. It’s a lucrative business, when all! But don’t panic; studies counsel {that the} top eleven search engines account for regarding ninety% of internet traffic. In other words, if you have the prime eleven coated, there’s no need to undergo the rest.

What’s additional, at the time of writing, most of the prime 11 don’t truly accept submissions. The only ones that do are Google (described on top of), Yahoo, and MSN. Here’s a listing of the on the market submit pages.

•    Yahoo – http://search.yahoo.com/info/submit.html (offers free submission)
•    MSN – http://search.msn.com/docs/submit.aspx?FORM=WSDD2 (offers free submission)
•    Alta Vista – lined by Yahoo submission
•    Netscape – coated by Google submission
•    Quick / All the Net – coated by Yahoo submission
•    Ask Jeeves / Teoma – at date of writing was not accepting new submissions
•    Hotbot – at date of writing was not accepting new submissions
•    Lycos – at date of writing wasn’t accepting new submissions
•    AOL – at date of writing was not accepting new submissions
•    Looksmart – at date of writing was not accepting new submissions

TIP: My SEO copywriting and advertising copywriting web site http://www.divinewrite.com reached page one of Google.com for my primary keyword, “copywriter”, without a dollar being spent on search engine submission. I only ever submitted my website to the engines that supply free submission.

Do I want to submit my website to different search engines?

More often than not, no.

With an estimated 8.8 billion pages indexed (approximately 76% of the Net), Google is range 1 when it comes to search engines. It’s argued that after Google has indexed your site, the opposite search engines can follow. Theoretically, you don’t really would like to submit your website to Google either as a result of it’s continuously searching for brand spanking new content and can eventually realize your site of its own accord. Google actually states, “Given the massive range of web sites submitting URLs, it’s doubtless your pages can be found in an automatic crawl before they create it into our index through the URL submission form.” (“Google Info for Webmasters” – http://www.google.com.au/webmasters/1.html#A1) Personally, I wouldn’t like to take the risk.)

Having said that, it actually doesn’t hurt to submit your web site to other search engines (particularly if you haven’t developed any content for it yet).

Conclusion

You don’t would like to be an SEO professional or an SEO copywriter to submit your web site to Google and the other search engines. And you don’t need to pay anything to try to to it. You just would like to try and do it. And if your domain name is new, you would like to do it NOW!

Happy submitting!

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SEO Consultants in Denver assist front range companies improve web traffic and increase sales via the internet.  Contact us today to find out more about using the search engines to attract more visitors to your website and convert those visitors into customers!  Click the ‘Contact Us’ tab above, complete the short form and we will be in contact soon!

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SEO Consultants Denver – The Basics of Search Engine Optimization (SEO)

No doubt you have heard stories of on-line entrepreneurs that earned huge amounts of money after getting a first place search engine ranking. But what does it take for you to achieve that elusive #1 spot? Search Engine Optimization (SEO) plays a vital role in making certain that your business gets the best possible search engine ranking, which can dramatically increase visibility and sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the method of modifying web page content and meta-info to boost the search engine ranking of the page. Meta-info includes sure HTML tags (title, heading, emphasized text, keyword and description meta-tags), also the internal (links between pages on the same website) and external (links between pages on totally different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Net market research estimates that between seventy% and 90% of on-line shoppers use search engines to find a particular product or service. Let’s examine factors that influence sales to see how effective search engine optimization will boost your revenues.

3 metrics are needed to forecast online sales: the typical price tag, the conversion rate, and volume of site traffic:

* The average price ticket is the number of cash spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of bucks), whereas bookstores have low average tickets (tens of dollars).

* Internet Website traffic is measured by the quantity of website visitors, usually expressed as the amount of page views per month.

* Conversion rate is the amount of sales divided by the amount of page views per month, expressed as a percentage.

For example:  The Ultimate Taupe Widget (UTW) store has a mean ticket of $25, a conversion rate of two%, and gets five,000 page views per month. The estimated monthly sales are $two,five hundred ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank can increase the number of page views, and accordingly, an increase in sales. In this example, if traffic doubles to tenK page views a month, UTW’s monthly sales should (approximately) double still (to $5,000 for the same period).

Bear in mind that a high search engine rank will generate a measurable increase in traffic only if there is significant interest in taupe widgets.

However, search engine optimization isn’t going to produce measurable results if there’s very little demand for taupe widgets. The #1 spot in search engine result pages is not notably spectacular if solely two people look for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to look engines to find information. Search engines examine page content to work out whether a specific page is relevant for a explicit search word or phrase. Thus, effective keyword selection is one amongst the cornerstones of search engine optimization.

Every keyword is characterized by supply (range of search engine result pages) and demand (number of searches). The easiest means to improve search engine rank is to pick out keywords that have favorable supply-demand characteristics; that’s, ones with a relatively high demand and a relatively low supply. It’s much additional troublesome to enhance the search engine position of a page on a high provide, competitive keyword.

Smart keywords must be relevant to your product line, also your line of business. A #one rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A possible client can realize your page, quickly discover that you do not sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Selecting a collection of target keywords is the primary step in search engine optimization. The second step is using them within the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the encircling text. Search engines use many techniques to detect excessive keyword density, or too several keywords stuffed into terribly little supporting text, and can reduce the rank accordingly. A page has too many keywords if they interfere with the final flow of the text on a page and appear to be glaringly out of place

The title tag should contain data that describes the page. Unless you use a multi-national conglomerate that is already a household name, your company’s name isn’t a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to form your title tag say “click me” to a prospective customer. “Superior taupe widgets – fifty% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, along with into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, embody keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and also the keywords meta-tag should contain a collection of keywords (separated by commas) that list key ideas mentioned on the page.

Understanding the fundamentals of search engine optimization is a crucial initial step in creating an optimized, well-positioned internet site.

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With the millions and millions of websites existing nowadays, how does one get yours noticed? The most common means is for it to be high up within the rankings of useful and relevant websites. Google is the most widely used search engine today. When somebody keys in an exceedingly search term on Google, you can only hope that your web site comes up in the first ten pages of results. You are doing not have to take a seat there and just hope, though. There are a variety of things you’ll do to boost your chances of being noticed.

Google came up with a system to determine how necessary a website is. Everyday, Google’s automated programs referred to as spiders “crawl” the World Wide Web. The purpose is to index all the present net pages out there. The knowledge these spiders gather is used as the basis for calculating what Google calls PageRank. This concept was developed by Google founders Larry Page and Sergey Brin of Stanford University.

What exactly is PageRank? It is an algorithm that assigns numerical weights to linked pages. The upper the figures, the a lot of important the page is. The PageRank is resultant of how many pages link to your own page. It is of no use to form bogus incoming links to your page though. Google gives additional weight to a lot of reputable sites that link to your page. Bogus and paid incoming links can truly be detected. The algorithm takes into account all incoming links – each external and internal.

This can be where sitemaps come into the picture. As can be gathered from the name, sitemaps are primarily a guide to what can be found in your website. It is a page within your site wherein the user will see the overall structure and informational content. It contains links to all or any the pages in your website.

Will providing a sitemap increase your Google PageRank? The answer is easy: yes it may. As mentioned earlier, the PageRank system conjointly takes into account internal links. The a lot of pages you have in your website, the higher you PageRank. A word of caution is necessary here. Pages ought to contain original content and not simply be copies of each other. Otherwise, your PageRank could actually decrease. As the spiders follow links to urge to net pages, a sitemap can really facilitate the “travel” of these spiders among your site. If every of the pages on your net website are interconnected and are easily accessible from one page, then probabilities are the spiders will realize the necessary information faster and easier. Specialists counsel that you set solely a maximum of a hundred links in one page. If you’ve got additional than that variety of links, you should create completely different sets of sitemaps. In order for the thought of the sitemap to really work, you need to produce a link to the sitemap on every page on your website.

The keys to increasing your PageRank are fairly simple. Embody original content in as several pages as you can. Link your pages together. Create a sitemap to form navigation easier. Offer links to the sitemap for each page. This method, both user and spiders will find all the knowledge that you have got to offer.

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For those who aren’t acquainted with sitemaps, a sitemap is quite simply a map or a guide that lists all the sections and pages of your website. One may find {that a} lot of internet sites have this feature, significantly the HTML sort, for the good thing about users or guests who have specific desires that may be answered by content in your web site that is not readily located by clicking on section links or using search engines. It’s a practical method of ensuring that users of your website can maximise the site to suit their needs.

Aside from the HTML sitemap, other sorts are the Text and XML sitemaps. A text sitemap is a easy text file containing your web site’s list of URLs, and which will then be submitted to an enquiry engine, such asYahoo, to tell them {that the} pages are up. This, then, permits their search engine spiders to go to the positioning and index it for future searches. An XML sitemap, meanwhile, is one in a very formatted file recognised by Google Sitemaps that helps the search engine index your site’s URLs and keep track of changes made within the site.

Those that do business on-line recognise the truth that their sites would like to be constantly updated with offerings and content that are attention-grabbing and in high demand, to stay the business running. As your website grows with more and additional pages, while the increase of comparable sites—your competition—threaten to scale back your hits, an updated sitemap proves more very important within the survival of your venture. Moreover, using all three sorts of sitemaps will help boost exposure for your site.

For this job, homeowners of massive websites or a mess of small on-line businesses will make use of free sitemap generators obtainable online. Buying an unlimited version sitemap generator is additionally a smart idea for the foremost updated sitemaps. You’ll assume of using sitemaps as free or low-value advertising for your business.

Online businesses with constantly updated sitemaps of their websites will build sure Net users who are voluntarily seeking out specific information can realize their manner to the positioning’s content that even closely matches their needs. For instance, when a user will an exploration for a selected product, an updated sitemap will facilitate a website with a wide array of product offerings to be included in the results and give the user with a right away URL. Consequently, each the website and also the user profit from it; with the assistance of a sitemap, the search engine takes the user directly from the results page to the relevant net page, and with a lot of folks simply finding your site, business profits don’t seem to be that far behind.

The straightforward means to create sitemaps for your site is to search out a website generator that creates all three types of sitemaps. One such product is provided by XML-Sitemaps.com, which has basic the knowledge on sitemap generation, plus simple to follow guidelines.

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Emphasizing Your Keyword For SEO

Once you get into the search engine optimization game, you may learn all sorts of basic axioms. Emphasizing your keyword in code is one.

Emphasizing Your Keyword For SEO

Keywords are the key, pun intended, to go looking engine optimization. You want to develop an understanding of what your prospects are trying for in your area of business. Keyword research is the strategy for doing this and a step that should be undertaken with nice precision and effort.

Assuming you’ve got nailed down your keywords, the question arises on a way to use them on the pages of your site. There are many strategies that employment and everyone swears by the one they use. That being said, making positive the first keyword is emphasized on the page is one strategy that I actually use frequently.

For my part, every page on your website ought to concentrate on one keyword phrase. Others like to go with a variety of keywords totaling not more than 13 to fifteen total words. Each approach works, but you continue to have to work out the actual phrase you wish to emphasize. Once you’ve got selected the phrase, it helps to draw the attention of the search engine to it by emphasizing it in some way. To do this, most people immediately assume of enclosing it in daring html commands. This can work, however there is a better way.

Using heading commands such as H1, H2, H3 and therefore on are the simplest way to stress a keyword phrase. The commands tell the search engine robots {that the} enclosed text is the focus of the page. This may only facilitate, but you have to watch out a way to use them. Personally, I follow using them for the title of the page, which corresponds to the keyword phrase I want to focus on. Making an attempt to use them in the center of a paragraph of text is not suggested because it appearance horrific due.

One potential issue with these commands is there size. If you choose a default H1, your text is going to be huge. You’ll counter this by redefining the size if you employ cascading sheets. Regardless, make sure the primary keyword is stressed on the page in one kind or another.

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Does search engine optimization guarantee higher business? This can be one question that must be playing in the mind of wary webmasters around the world, particularly, those who have not nevertheless realized the magical transformation Search engine optimization services will bring to their websites in terms of traffic and different SE-friendly factors. But, the solution is pretty simple. Many webmasters across the world have already benefited immensely from Search engine optimization services. They need upped their sales revenues incredibly by going for the services of SEO companies.

Search engine optimization services involve the act of optimizing a net website or a net page to rank high in search engines. By utilizing professional SEO services, one will achieve high search engine visibility and web traffic. Reasonable, effective, and knowledgeable SEO selling services can help your web site to:
•    Reach out to several guests coming back through search engines.
•    Rank high on Search Engines (Google, Yahoo, MSN, etc.)
•    Maximize your Come back of Investment – ROI.
•    Capture audience efficiently.
Did you recognize that 97% of all folks don’t even go past the primary page when searching the Internet? Web site optimization is the key to return market worth for your site. Page Rank (PR) is decided by a number of things determined by Google. For Instance, the incoming links your site has, the price Google sees in every of those links, the HTML code among your web website, and the site’s content. When would you wish SEO services?
•    You have an on-line business and want the most effective out of your website. Search engine optimization services can facilitate your optimize your site for top visibility, ranking and traffic, from the very beginning.
•    Your online business is extremely competitive and you know that it would take long and concerted efforts to keep your website at the top of search results.
•    You are confused regarding the simplest keywords that determine your business. Keep in mind, keywords can make or break your business and it’s an excessive amount of a risk to ignore this aspect.
•    You are doing not have the sufficient time or resources required to jot down keyword centric informative content. Bear in mind, keyword centric content is that the key to search engine visibility of your business

Once you have evaluated these queries, you will be in a very better position to know when to hire search engine optimization services. Keep in mind, an exploration engine optimization expert will facilitate your get the most effective out of your business, provided you’re in a position to administer him a real insight of your company.

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SEO Denver provides useful tips and guidance for Colorado businesses seeking to increase sales and revenue via the internet.  Contact us today via the “Contact Us” tab above for more information.  Turn your website into a genuine sales tool for 2010!

SEO Denver also receives content contributions including links back to the producer’s site – provided the site is a business-related one.  Contact us today if you have an original article contribution.

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Add Content Using Guest Posts

SEO Denver enjoys a successful blog thanks to readers like you!  But what attracts readers?  Content of course!  And diverse content is the secret to a successful business blog.

Most hits to blogs come as the result of detailed searches for information specific to a user question.  As blog posts typically provide answers to questions, the search engines catalogue each blog post separately and return the direct posting link as a result.  In other words, a post about something like “night time horse racing” would return your article if you were so inclined to write a piece about racing horses in the dark.  In short, search engines love blog posts because they are specific, focused and usually full of unique content.  If the search engines understand the content of each post, you’ve increased the chances of someone finding you via a search engine.  And the more articles you post, the more readers will find you via the search engines.

Coming up with a boatload of original content can leave some business operators with no time for anything else however.  Content creation is time consuming.  Fortunately, one can always call upon the community for contributions.  In the end, guest posting usually results in a true ‘win-win’ for all particpants.  You get use of content that you didn’t have to produce and the contributor get’s his message out.

More of What you get:

Guest posting allows many other advantages in addition to off-loading some content preparation time.  Guests bring a unique business perspective to your niche.  Adding interest and diversity to your space increases the opportunity to attract repeat visitors.  You can also establish your blog as a clearing house or central website for information in your niche.  All of this is beneficial to you!

More of What the poster gets:

The key element a guest would receive besides the opportunity to communicate with more readers is the ability to set a link on your site.  Embedding a link within the body of the article he has contributed is part of many link-building programs.  Offering others an opportunity to increase their link strength is a great way to attract useful and meaningful content contributions.

There are a couple of areas to be mindful of though, in working with contributed content:

• Make sure article is original
• Ensure that all links are validated
• CHECK IT THOROUGHLY!

Originality is an absolute must.  Search engines hate duplicate content both within your site and externally as well.  You won’t get favorable treatment if the contributor has posted his article all over the web.  Still, you can grab content from Ezine or other article services without too much concern.  In the end, it is up to you to make sure that the content is relatively original.  A couple free services are available for this so check out which one might suit your needs.  I’ve used a couple and hesitate to recommend one over another.

As being a guest poster allows the user to set a content link pointing back to his site, it is necessary to validate all links that are contained within the piece.  In addition to the obvious checkpoint that the page must actually exist, you should also look for the relative page rank and content of the page you are linking to.  The page doesn’t have to be fancy or an expensively produced graphic masterpiece.  However the link on your site must clearly communicate to the reader the type of page you would send prospective users to.  In other words, make sure the contributor has honestly communicated the nature of the page he/she is directing people to.

Of course proofreading is necessary.  Article ’spinners’ or sites that will take an original article and convert it to multiple versions of the same piece are quite common.  It is difficult to tell ’spun’ pieces sometimes, but just be aware that these programs are out there and can sometimes send copy and text that in places just doesn’t make sense.  ALWAYS reserve the right to edit the text you receive!

So how do you acquire guest contributions? Soliciting guest posts is easy!  Just ask on your blog for topic contributions and make sure that readers know they can contribute!  You can execute some social media marketing for this process on Twitteror Facebook as well.  In the end, you have to go to your niche community and ask for what you need.  With a little validation on your side, you can improve your content and increase your traffic significantly!

If you have a contribution for this blog, please click the ‘Contact Us’ tab above and let us know!  If yours is an original composition – including links to reputable sites – we can work together to draw traffic for both organizations!

Denver SEO Consultants assist business in the Denver Colorado and front range area attract new business and generate revenue utilizing the internet.  Contact us today to find out how this technology can be put to work for you!  Just click the “Contact Me” button above, complete the form and we’ll be with you very shortly.  Or for faster service, please contact Matt at 303.506.1158 in Denver.

If link building is your current focus, please note that the Denver SEO site will entertain proposals from those in the SEO world to publish articles containing your links as well as post links pointing to your site.  Please respond via the “Contact Us” tab.

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More Backlinks – SEO Denver

Gathering backlinks is a very major key to achieving better page rank and better placement on the big search engines.  Depending upon how one views the effort, this can be a good or bad thinkg.

Getting your page indexed and placed well on these results pages because you have a number of good relationships in your industry niche is the ultimate sign of strength.   And the search engines will reward you for it.  The downside:  these can be very difficult and time consuming to acquire.

There are a couple of link building strategies and techniques that have emerged that are worth discussing.  Some of these have value while others are a waste of your time and money.   There are three main methodologies to acquire links.  The last one listed – Organic Links – is a huge topic by itself, including link trading, link  baiting, blogging,  press releases and article submission.  For now, let’s stick to discussing the value of these efforts. 

Three major types of link building methodologies are:

• Link submission engines
• Paid link listing
• Organic links

Link Submission Engines:

Generally speaking, these are a complete waste of time and money.  Just to be fair,   I’ve tried several of these for SEO Denver,  spent a few dollars to try them out and achieved no appreciable improvement in the number of external links pointing to the main SEO Denver site.  There are several inexpensive submission engines available, but at least from personal experience, these only drain your bank account – even if by only a little bit. 

If you are tempted to try one of these, a 30-day free trial is insufficient to get a feel for whether or not this will work for your site.  Push the organizer for at least 120 days.   Google has been taking several weeks to catalogue these links and give you proper credit for them.  Yahoo! is quite a bit more liberal about link credit, but extends that policy to your competitors, so even though you get more links that Yahoo! recognizes, that search engine is recognizing a whole bunch for your competitors as well.  In the end though, don’t get your hopes up for using link submission engines. 

Paid Links:

Several link farms now charge a modest fee for listing your site among the several thousand others they link to.  Google recognizes some of these, but it will be interesting to see how long they continue to do so.  Google typically prefers the standard, earned and organic backlinks to ones that are bought and paid for.  On top of that, the Google egalitarian philosophy holds that all should have an opportunity to compete for business.  Buying a  bunch of backlinks skews the business and search landscape to favor wealthier organizations.  Google offers PPC and wants to be the one earning income from search, so it will be very interesting to see if they continue to weight links on paid link farms quite as heavily in the future.  For now, one or two paid links if placed on relevant niche sites probably won’t do too much damage.

Organic Links:

Clearly the favorite of the search engines, builing links through relationships in a given industry are weighted the most.  These are then the types of links that you should be pursing to build your web strength.   As noted earlier, there are numerous way of building organic links, but all take some time and at their core, involve building relationships with those in your industry or niche community. 

Unfortunately for most entrepreneurs who are responsible for everything from sales an marketing to making coffee in the morning, acquiring organic backlinks takes a huge time commitment.  The only real way around this is to hire it done.  Occasionally, there is someone in your organization that might show some interest in managing a link building program.  Just make sure that the person assigned is either a ’subject matter expert’ – SME – or has the ability to speak intelligently about your company and your industry.

Link building is essential to improve your search page rankings.  Link building has emerged as an SEO discipline unto itself as it inclues things like link titling, relevancy, page rank etc.  Check back this week for more on building Organic Links.

As always, if you need an experienced SEO planner who can provide the time an expertise to move your website forward in the search rankings, please contact Denver SEO Consultants via the “Contact Us” tab above.

Denver SEO Consultants provides useful information regarding Search Engine Optimization in this space on a weekly or bi-weekly basis.  If you have any questions not covered, or want help in taking your website to the top of the search results, please use the “Contact Us” tab above or call Matt at 303.506.1158 in Denver.

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How Frequently Should Page Content be Updated?

Although there is no hard and fast rule to how often you need to upgrade or ‘freshen-up’ your web page, suffice it to say that a site operator must keep the site current and updated.

There are three major reasons to update individual page content:

• refresh keywords and keyword phrases,
• tell the search engines that yours is an active site, and
• expand content

Keep in mind that each page is indexed separately.  Each page – not just your main landing page – should be upgraded and ”freshened-up’ from time to time as search engines can return individual pages within your site as a search result link. So upgrading and updating each page increases the chances for it to appear as a search engine result.

Keywords:

Once sites are launched and move up in the rankings, there usually occurs a plateau or ceiling beyond which the site won’t advance.  At this point, it is worth re-examining all elements of each page including title, text and links.  Re-setting these elements of your page with special attention to keywords and keyword phrases is frequently the only way to keep the page advancing.

When rewriting or updating a page, be sure to check all links to make sure they aren’t pointed to a dead space.  Use keywords and keyword phrases in the body of the text and in your headlines where appropriate, but remember that ‘keyword stuffing’ or overuse of particular keywords and phrases may actually decrease your page ranking.  A good rule of thumb is to write conversationally – as if you were giving an informal presentation on your topic.

Each page should be updated in this fashion.  It can become tiresome to rewrite each page or find new ways to restate the content.  Based on your experience since you composed the text though, you may have identified additional bits of value to include.  A page re-write provides a regular opportunity to increase the value of each page.

Active Sites:

If a user hit your site a couple months ago and then again this morning, would the content be the same?  If so, what would he/she wonder?  Is the business still in operation?  Is there anything new about the business?  Customers that revisit a site are usually seeking new information. If there is nothing new, one risks losing their attention to another site.

In their travels through the web world, search engine robots are essentially looking for the same thing – new and updated content.  Pages that appear stale or go unmodified for extended periods of time may be viewed less favorably.  When updating your individual pages, provide a little extra value than was there previously.

Expanding Content:

Increasing the value o each page during your rewrite might easily imply expanding each page. Adding content or expanding the bulk of the page can be helpful, but so can adding a new page to your entire environment.  In the end, you may find that updating your entire site might involve addition of new pages dedicated to other topics.  Separating topics into new pages also allows you to set unique keywords and title tags and ultimately focus the page so that the search engine robots can understand the content.

Expanding content is a good thing when there is value to the included material.  Whether expanding a page or setting up an entirely new page, adding value to a site is always a useful endeavor and when done with proper keyword planning and composition, can attract additional traffic.

Upgading and rewriting pages may be difficult and time consuming, but to keep your page advancing in the SEO game, it is necessary to carefully monitor your site and continually add value.  Over time, your page my even become the ‘go to’ site for your niche!