SEO Denver

SEO copywriting, put simply, is article writing for the search engines. In other words, you’re writing for the web while keeping your prospects and search engines in mind at all times. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. However, don’t mistake this for keyword stuffing. You can’t just take the copy from your website and then fill it with keywords. The idea behind SEO copywriting is that the search engines of today look for sites that have original content and are also updated regularly, as this will rank your page higher. In order to achieve both these targets, you need to employ SEO copywriting methods. This article will be offering various methods for receiving the most out of your website so that you can get targeted traffic from all the major search engines with the right content. Are you ready to learn how the pros make their money online? Then have a look at this  web blog.

The first rule of SEO copywriting is creating high quality content that readers can connect with. Content was always the most important factor and will always trump any other area of the website. The major search engines, such as Google, value useful content that is well written and properly structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. Get Google to see lots of backlinks to your page and you will rank higher and get even more exposure. The most important factor is using different variations of words while, at the same time, keeping them relevant to the title. If you want your content to be seen by the search engines as informative, make sure you don’t use repetitive keywords. However, if you use a wide level of vocabulary that is topic related, the engines will see your page as an authority on the subject. Google uses a technology called LSI or Latent Semantic Indexing in order to determine who valuable certain content is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. Google highly values the h1 tag, so you’ll want to make use of it when writing the title. However, make sure you use the same words in the text as are present in the title. Don’t be like most people and ignore this very important tip, as h1 tags will give you a quick boost in your rankings. Plus, you’ll want to include the h2 tag for all sub headings.

And last but not least, it’s best to use 4-5 keywords max in your file names. It’s well known in the SEO community that having keywords in your file name will help with your SEO efforts. Not only that, but it never hurts to put these keywords in the file directory where the file is kept.

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SEO Consultants Denver, providers of Low Cost SEO strategies to businesses nationwide, assist companies in attracting new sales and achieving greater levels of profitability.  for more information on using the internet to drive up revenue, click the “contact us” tab above, complete the short contact form and we will be in touch soon!

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Three Non-SEO Ways to Acquire Internet Traffic

Learning to market a business over the internet isn’t always about making the search engines love you.  Of course it always helps to build a page that the search engines understand and can properly categorize, but there are other, effective ways to build a following and attract internet traffic.  Here are three:

1. EzineArticles – This is one of the best and fastest ways to build links and drive traffic to your site. There are hundreds of article directories online but Ezine seems to be the dominant distributor of published material on the internet. Ezine requires your articles to be 250 words or more. This makes it very easy to set a goal of writing and submitting one article per day.

2. Traffic Forums – Establishing yourself as an authority in any interesting area or ‘forum’ is a great way to earn traffic.  Readers always want to know more about their favorite topics and are usually also interested in what you can provide that will help them in whatever endeavor they are engaged in.  Forum pieces typically allow linking back to your site in the footer or author’s box, so that can be a small benefit as well.

3. Google Places – Google’s initiative in attracting local businesses allow small organizations to place themselves on a Google Search result without having to compete in the SEO world.  Google Places requires the business to provide its address and website.  When users then search in a local area for specific business types, the google map appears above the organic results and displays the location of area companies and businesses.  This can be set up in a few minutes by visiting Google and searching for “Google Places”

These three methods are great ways to campaign for traffic and readers.  And of course the more traffic and readers, the more potential customers are visiting your website.  Winning more internet traffic means winning more business.

One of the most important tactics regarding an offline organization’s ability to be able to showcase it’s expert services and merchandise on the web is article distribution.

Article marketing is likely to assist your business is due to the fact the strategy has for sometime been validated in multiple instances on the internet.  New material with completely unique material, has always been inviting for search engines – many of whom are famished for high quality written content.

The search engines main intent is to supply specific and current content to the end users of it’s search engine tools. As a consequence it stands to reason that great, new material is well sought after by Search engines just as they make the effort to retain their own positions with regards to offering very good search results to clients.

Exactly where do you get new information?

Many companies, notably small to medium size organizations, battle with wondering about  where to find fresh subject material. When actually new press stories end up being throughout their day-to-day enterprise’s activities. For instance, perhaps consider a stroll in to your own storage place – if perhaps you are producing actual physical goods – what is overstocked? What happens to be selling quickly? Might not each of these ideas produce wonderful easy to read content articles?

Text-based content utilized in article marketing doesn’t have to always be an essay – 300-450 words is actually more than satisfactory.

The account you tell though should definitely be relevant to what your business is advertising plus offer good value to the audience.

While you most likely feel it was amazing that you experienced a magnificent round of golf during the weekend, never assume that your audience are as fascinated or have the time to read that sort of information.

Your articles which you use in article marketing ought to include keywords and phrases that have been researched and will assist you rank your internet site much better in the search engines.

In summary, produce articles from an announcement which is actually relevant to your own organization. Stay on subject and keep the content approximately 350 words in total. Submit these types of articles on your internet site or blog site – you may also make use of summaries of these posts within your own newsletter together with hyperlinks back to your web pages.

There are numerous methods to disperse your reports over the world wide web, but the foremost place to start is actually by using your own site and/or your.blog site

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Denver SEO Consultants specialize in providing Low Cost SEO strategies for business organizations nationwide.  For more information about how investing in a Low Cost SEO strategy can turn the company web page into a sales and marketing system, click the “contact us” tab above, complete the contact form and we will be in touch!

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Improve Internet Traffic Using Natural SEO

SEO natural techniques are more labor intensive to create and manage than Pay Per Click marketing, but the results can be significant.  Readers trust organic links much more than advertising and are much more likely to click on a search result that is favorably presented on the Search Engine Results Page.

Automated marketing systems are frowned upon by Google in particular.  Google likes to see sites that have organically grown, have established relationships with other powerful sites in the internet world and attract internet traffic.  “Black Hat” or SEO methodologies that seek to undermine Google’s measurement methods are readily available, but really shouldn’t be used as the potential to damage the site repuation is significant.

Black Hat or extensively automated SEO systems may work in the short term, but rest assured that Google will ’sniff them out’ one by one and devalue those links that are set by using some of them.  Google seems to want to protect their organic results and keep users confident that readers won’t be ‘tricked’ or ‘fooled’ into clicking on a particular site link. 

So what are the main components of Natural SEO?  It is fairly simple:

• Link building
• Relationship building
• On-Page optimization.

These three methodologies are the focual point of natural SEO. 

Read more about these three methods within these blog pages or contact us at Denver SEO Consultants for more information. 

“Content is King!”  Many in the SEO field understand that quality content, decent composition and good presentation are required for success in attracting readers to blogs or business web pages.  In addition, writing for internet publication requires attention to a few SEO or Search Engine tactics that increase the likelihood that new readers will discover your content using search engines such as Google or Yahoo.  

There are three primary considerations to writing SEO effective web page or blog text:

• Keyword Use
• Keyword Placement and Density
• Eloquent and Valuable Content

Keyword Use:
Search engines utilize the site keywords to determine what the page is about.  Creating content that uses keywords within the headlines and text confirms for Google and Yahoo that in fact the site contains information consistent with the keywords and description.  When sitting down to compose text and copy, make sure to include keywords where they would reasonably fit within the body of text.

Keyword Placement and Density:
Keyword stuffing is the practice of burying an absurdly high number of keywords within a given page or blog post.  Of course Google has ways of sniffing out those that inappropriately use or overuse keywords.  More importantly, readers will simply abandon their efforts to read the page if the text is clumsy or overly repetitive.  Remember then to use keywords frequently, but not so much as to bore or annoy your reader!

Use of keywords in the page title, article title and again within the text are common and effective methods of creating search engine friendly content.  Being careful not to overuse keyword phrases is difficult and requires extensive proofreading.

Eloquent and Valuable Content:
Good writing is imperative.  Unfortunately, many of us are simply not good at the craft.  Writing takes time and effort.  Work composed in a hurry is frequently disorganized, sloppy and lacks value.  As a major purpose of creating a web page is to invite readers to return, these are all really bad images to leave with a page visitor.  

Use of keywords then combines good literary craft with frequency of the selected keyword phrases.  Combining these two is difficult and should not be done in a hurry.  Additionally, writing and posting new content should be done very frequently.  New and fresh content is viewed very favorably by search engines. 

Getting quality links is high on the list for any serious marketing campaign. The best opportunity to achieve a high SERP position always results from acquiring quality backlinks.

Few backlinks mean little traffic.  In their effort to acquire these links however, may web operators make a few common and counter-productive errors.  These errors are costly and result in lost time and lost page rank.  These are perhaps the most common backlinking errors:

• Poor anchor text,
• Leaving out keywords from anchor text
• Linking pictures or photos

Poor anchor text incudes linking such catchy phrases as “click here” for more information.  What does “click here” mean besides this is the place you want the reader to click? Anchor text needs to be descriptive of the site the user will see if he or she clicks on that particular link. 

Leaving out keywords from the link anchor text is another cardinal sin.  Keywords need to be present in the anchor text to tell the search engine robots about the content the user will receive if he/she clicks on the link.  A website with the keywords of “Quality Dog Racing” should consisder using anchor text contains these words in some form.

Images can be useful to make clickable, but one has to be careful about setting the alt tags for the photo as well.  The alt tags or photo description should also include keywords.  This is a bit more complex, so it may well serve the web operator to just set a link using the exact text or phrase that includes the page keywords.

Avoiding simple linking mistakes makes a huge difference!  Remember that page links and anchor text verbally describe the content of the pag.  As such, they should always include keywords.

Marketing industrial products and services using the internet might not seem practical.  After all, larger organizations have purchasing departments, many with strict purchasing guidelines that make a new sale difficult.  Sales teams have tried for years to get in to talk to some companies with no success.  However, an internet web page might be the answer for some organizations.

The internet is primarily a research tool.  Potential customers that have questions or problems are now more likely to use the internet search engines to find solutions than ever.   Companies with web pages that are informative and useful –as well as ones consumers can find – actually earn new business for the organization. 

Companies of all sizes and types that provide services and products to large industrial corporations are now utilizing the internet to build relationships with organizations they were previously unable to speak with or sell to.  Industrial service companies such as Epoxy Flooring contractors and janitorial chemical companies are now all making use of the internet to gain access to new revenue sources and to expand their local market share.

There are three essential guidelines to marketing industrial products on line:

• Create an ‘Informative’ Website
• Anticipate User Questions   
• Include a Clear ‘Call to Action’

An informative website responds to the user’s need for information.  As the internet has emerged as such a powerful research tool, providing a website that gives users the information they are seeking puts the company in a position to become an authority on a particular topic.  Authority sites then are the ones people trust with their purchases. 

An authority website is one that is also modified frequently and updated.  New information about products or problems particular industries experience attracts repeat site visitors.  Earning repeat visitors strengthens the company reputation and brand image.  Updated pages may be costly to manage, but if readers continue to check for new information, the cost may be well worth the price.

Anticipating questions from readers also contributes to the general authority strength of the site.  Useful answers about problems or products can establish company credibility.  And again, when users find an authority website, they are more likely to trust that site with their future business. 

A clear ‘call to action’ is important as customers may not know how to get more information.  Readers need to be directly encouraged to ‘click the contact-me’ tab or call the company phone number.  Without a ‘call to action’ the best web presence may not reach its full sales potential.

In the end, industrial product sales using the internet may not be much different from other types of sales.  It is the existence of established purchasing departments and long-held buying relationships that prevent new companies for competing for industrial business.  After all, purchasing departments are all about efficiency and cost savings.  At some point though, purchasing agents will have difficulty with a particular problem or issue.  At that time, the company will almost always begin to research the problem using the internet and internet search engines.

A well-constructed and well-optimized page is essential to compete for new business.  By answering questions and providing new and updated information, the company web page can reach out to industrial purchasing agents that might have previously been inaccessible.

Using the internet to attract new customers is a key component of any major business marketing plan.   Many small businesses however, fail to use the internet to full advantage, though, because they primarily serve a local clientele.  Although the internet is truly world-wide in terms of the ability to reach readers, proper use of keywords and page structure can position a company web page to attract traffic on a local level as well.

Attracting local internet traffic allows a smaller business to compete with major corporations.  Local hardware stores can find ways to compete with the hardware supercenters by identifying a unique market niche. Once that niche is identified, a small business website can then be ‘Localized’ to attract internet traffic.

Localizing a web page simply means that a company web page will appear for product or service searches conducted for users seeking services in their area.  For instance, a search on Google for “SEO Consultants in Denver” should return companies providing this service in the Denver metropolitan area, leaving out ones in other parts of the country.  Competing for position on the search engines for phrases such as “SEO Consultants in Denver” is much easier than competing for “SEO Consultants.”

So how does a small business use the internet to attract local traffic?  There are three primary processes to “Localizing” a small business web page:

• Inclusion of a Geographic parameter
• Identification of a specific feature niche identification
• Create a local niche keyword phrase

Including a geographic identifier involves using the major city or regional name in the title of the web page as well as in the keywords and description.   A user seeking local services always specifies her/his area in the search request, so  a company competing for this user’s business can then position the web page to appear by including the city name on his page.  Although the geographic area can certainly be expanded, starting locally is a smart strategic plan. 

Including the address and city name somewhere on the main page is always a good idea.  Additionally, this helps the page verify that not only is the company providing the described services or products in a particular area, but it seems to be located there as well.

Identifying a specific niche or feature is important not only to attract traffic from those seeking information about a certain product or feature, but to avoid head-on competition against national companies.   The point here is to find a phrase that has a weak #1 competitor.  To test your proposed keyword phrase, just search for it on Google.  If the #1 one result is a site with “bankofamerica.com” in the URL, try another phrase and keep looking.  That one would be terribly difficult to beat.  If the #1 result is “Joe’s Bar,” that might be a good phrase and niche upon which to focus.  (Google has free tools in its webmaster suite and Adwords management system to help with this process.)

Combining the geographic identifier with the keyword phrase then creates a local keyword phrase.  This might look something like “Marketing Companies in Denver” or simply Marketing Denver.  This technique then allows a smaller company to pursue relevant internet within a local niche. 

Of course pursuing local traffic won’t pull in gobs of national viewers, but this technique can help get a new enterprise off the ground.  Besides, what good is it to be the number one result for a phrase like “Aluminum Siding” if the company only provides service in Dallas?  In the end, focusing on local search terms is a highly effective way to market new and small business via the internet.   

For help with these or any other internet marketing challenges, please contact SEO Consultants Denver today!

Mobile advertising is becoming increasingly popular, but many small business advertisers still have trouble understanding how the most popular type, SMS text advertising, actually works.  Here is a quick explanation:

1.    Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  The vendor can promote different marketing campaigns by using different keywords. 

2.    When a consumer opts in with a keyword, they receive an automatic response which has been set up by the vendor to correlate with the purpose that the keyword was set up.  The vendor can set it up so the customer receives a series of auto responses or even a different response if they have key in a keyword more than once. 

3.    The next step is that the vendor will send out periodic SMS text messages to their distribution list. 

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser.  Some uses include sending out notice of special sales, restaurant specials or coupon discounts, service vendors sending appointment reminders, and real estate agents sending information about selected properties. 

Voting and contests by popular TV shows is one well-known way SMS text messaging has been used.  An advertising campaign could be as simple as notifying your distribution list that new post has been made to your blog.  Campaigns designed to coordinate between text messaging, email and IM are a cool option for the advertiser. 

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions. 

For more information about internet – including mobile internet – marketing for your business, contact SEO Consultants in Denver today!  We offer affordable and Low Cost SEO solutions and develop web optimization packages for businesses of all sizes. Contact us today by clicking the “Contact Us” tab above to learn more!

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Turning Mobile Advertising Disadvantages Into Opportunities For Your Business

Nielsen studies indicate that there are 63 million mobile web users in America, and over 90% of younger families have one or more mobile phones.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Because mobile advertising doesn’t compare well with traditional advertising strategies, it is important to keep its disadvantages in mind when creating your mobile marketing plan. 

The first challenge with mobile advertising is the slow data transfer speed of mobile devices.  Transfer time with some mobile devices can be quite frustrating, especially for those users who have grown up with and expect high speed Internet.  While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Unlike online Internet users, people using mobile phones are typically looking for an immediate answer to a question, and are not willing to be diverted by a distracting ad that is not relevant. 

Because of these challenges, mobile advertisers are focusing less on diversion advertising or pop up distractions, both which are heavily favored on the Internet, and more on In-page mobile search engines and SMS text messaging campaigns.   

Research indicates that if SMS mobile advertising and mobile search engines add value and solve the user’s immediate concerns, they are very well received and are often up to fifty percent more effective than traditional Internet ads.  Small to mid sized businesses can really take advantage of these statistics as both types of mobile advertising are easy to set up and can be adjusted to fit any budget.