SEO Denver

Two Key Inclusions for a Start Up Business Web Page

Managing sales, finance and production are all challenges to a start up enterprise.  New company operators rarely bring a complete package of experience to their new management role – especially in the area of managing the sales effort.  Accordingly, many good, small business enterprises struggle to develop good prospecting and sales systems.

A major ally in prospecting for new clients has emerged though, as the internet allows even small companies to reach large numbers of prospective clients.  In fact, many successful small businesses have enjoyed an increased revenue stream resulting from use of the internet in their overall market strategy.

Referring to internet sales as “on-line selling” may be a bit misleading though, as actually selling a product or service usually involves first establishing trust between prospective purchaser and seller.  Building trust is an interpersonal task and building trust via the internet is a challenge.  “People buy from People” as purchasers want to buy from an individual that will stand by the product or service should unexpected events occur.

Global companies pour huge sums into website development and internet research.  The value to these companies is clear – a highly focused web page can yield increased revenue.  Social networking, ordering on line and other (Software as a Service or SaaS) business models all provide testimony as to the ability of small enterprises to use the internet to support their sales efforts and build a customer base.

New start-up businesses must attract attention to generate revenue.  The internet is an important part of this strategy just as it is for major companies.  A web page that accurately delivers useful information can act as a company sales representative on a 24 hour basis.

Many methodologies are available to help the small business reach potential customers that need the product or service.  Localization is one such method that allows businesses providing service to particular geographic areas.  Organizations such as ones providing Water Utility Consulting or a Denver Graphic Designer, can utilize the search engines and internet to compete for business nationally or just in the central Colorado community.

Of course many small enterprises cannot invest huge amounts of money into an internet sales or marketing program.  These programs cost real money.  However, a new business should take advantage of this medium to reach out to potential customers by distributing useful data and information via the company website. 

Using a web page to attract readers is a challenge that many new business operators have little experience meeting.  There are a couple simple rules for developing web page content that can help the start up enterprise use the internet to compete for traffic and to begin building a customer base. In short, the website must contain two particular elements – a:

• Specific call to action
• Clear “Value Proposition”

Call To Action:

Sales managers worldwide continually exhort their troops to “ask for the sale!” Asking for the sale is the call to action that organizations request of those they are dealing with.  With a web page however, actually asking for the sale may be inappropriate if the reader has just clicked onto the site.  Asking the reader for a more risk-free response – such as providing her/his contact information is usually more effective. 

New clients may not buy on line initially, but may be quite interested in learning how the small businesses products/services can benefit them.  The web page ‘call to action’ then can be something as simple as asking the reader to fill out a simple response form so that the company can begin building an email network of prospects.

Value Proposition

The web page needs to communicate a reasonable expectation of the value the product or service delivers.  Without setting these expectations, the potential customer has nothing upon which to base his decision to purchase and no way to calculate a return on his investment should he become a paying client.   Bold result statements such as “cut production costs by 15% by…” get the reader’s attention, inspire her/him to keep reading and provides a way for the prospect to calculate a Return on Investment (ROI).

Accomplishing these two message objectives can greatly improve the amount of revenue the small business can generate.  The website is an effective communication tool that can reach out to potential clients as well as compete with large companies to deliver valuable goods and services.

SEO Denver republishes information and articles submitted by others to help those interested in Search Engine Optimization, SEO/SEM, SEO Consultants Denver does not endorse or imply that any products or services referenced in the article below are valid or useful for the intended purpose.  User engages these services at user’s own risk, so evaluate carefully!

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Three Great Money Making Products

Starting to make money online and don’t know which program or software will be the best for you?  This article will go over and look at 3 money making products that you may help. If you click on any of the links here, you will be taken to a full overview of the money product.

Minute Sites

This neat software was made by Cam Forbes and it’s an excellent system.  Using the Minute Sites software, you can make as many different 9 page websites in just minutes (with just a few clicks of your mouse). The kicker?  Each  page is already monetized with ads, so all you have to do is add your affiliate links and google adsense id.  I recommend this software for anyone who is trying to grow their website portfolio quickly and efficiently, but also anyone who is abolutely new to online marketing.  How come?  The beauty is you don’t need to know anything technical to allow this software to work for you. The software is affordable ($47 one time fee) and your income potential is endless.

Turbo Cash Generator

The Turbo Cash Generator is also a very sweet program (and software).  Close to the Minute Sites, it’s also a software that creates your own review site (which is really an easy way to make money from the internet), also with just a few mouse clicks.  Absolutely no technical experience needed, just knowledge of how to use your mouse.    In addition to the website creation software, you also get training videos and PDF’s on how to use Twitter to make money online.  The training videos last about an hour, and contain some very valuable and easy to implement stuff.

Cash Flow Funnel

Cash Flow Funnel is an intensive 8 week course designed to take beginner marketers and advanced to a whole new level.  The course was developed by Jeff Schwerdt, an ex fighter pilot, who just after 2 years was able to obtain multiple 6 figure incomes from the internet.  The Cash Flow Funnel is his exact steps and techniques he used himself. The best part?  The training is from the beginning, no experience required. The course is taught in video format, live webinars (so you can actually watch what he’s doing- not just a theory), and more.  This course is not to be missed.  Make sure you check it out.

You can get more information on any of the three recommended products above by going to moneyproductreviews.com.  There you will find more information and other recommended products and resources for online money making.

SEO Denver republishes articles related to home based businesses, eCommerce, sales and marketing – especially as they relate to internet commerce.  To find out how a concerted Search Engine Optimization can help your organization or home based business, click the “Contact Us” tab, provide your contact information and we will get started soon!

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What Kind Of Money Can I Earn With A Home Based Business?

When you think about starting a new business, there are many options to consider. Most of these are common business practices. Because the Internet offers a potentially huge audience, it is imperative that you set yourself apart from others trying to do the same type of business. You can make money online and you could make a lot.

With the correct choice of products, consistent marketing and hard work, creating a substantial income is not out of the question. The area that will require the most work initially, is researching products. Fine costume jewelry wholesale companies are all over the web and jewelry is always a great online seller. Researching all of the companies to find the best pricing and selection will go a long way to making your online business a hit. You may find companies which will drop ship to your customers, so there will be no need for carrying an inventory.

Creating an Internet business income takes hard work and perseverance. Do not start your business with the thought that you will get rich overnight. This is a fallacy and will not happen. As with any business, a foundation must be built. It is imperative that all types of marketing is done to promote your business, much of which can be done for free or at very low cost.

Marketing is almost more important than product choice. When you consider the number of companies with aggressive individuals, like you, whomever does the best job marketing their company will take home the most money. What many people do not realize is that there are numerous ways to promote your company for free or next to nothing. Seek these out. Just by chatting with people about what you do will generate interest. Sales will occur from some of the simplest methods, so why shouldn’t you do as much as you can?

Promote this new entity as you would any traditional business and be sure to hit all of the local Networking Meetings. You will meet other entrepreneurs and maybe make some new friends. Interaction with other business people will assist you immensely. This type of viral marketing is important to help brand the company. Carry samples with you everywhere you go. Be careful not to be pitching all the time, but be sure that you are always ready to present what you do, but try not to over do it.

Little things like hanging fliers or posting on billboards is a good free way to start off. Start a blog on a subject that ties into what is being sold. You will be amazed at how quickly a well written blog generates an audience. Find some topic in which you have knowledge and tie it into what you are doing with your home based business. It will definitely motivate people to your site.

In the long run, this is your business. Treat it like something that has value. Promote it a lot, then promote is more. As was said in the movie Field of Dreams, if you build it, they will come. Take pride in your online company and it will reward you in many different ways.

SEO Consultants Denver publishes articles useful to those wishing to learn more about on-line business or Search Engine Optimization.  Contact SEO Consultants in Denver today to learn how to increase sales and improve revenue using the latest in internet search engine methodology!

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Our generation that has seen the Internet make its way into practically every single home has been granted numerous opportunities to better our lives. Obviously, such opportunities did not exist previously.

There are so many ways that you can use the Internet to make money. How much money you earn depends completely on the business model you’ve chosen, and the way you apply your knowledge. Not only do you have the opportunity to earn a decent living, you may be able to make more money than at a “real” or regular job.

The key is to home business success is to understand the way the Internet works in the wave changes very quickly. For instance, you can make money blogging. A few years ago, blogging never existed. But it was created and many people took advantage of it and its many benefits.

Regular people found it to be incredibly lucrative as they express themselves and made money doing it. On the other hand, companies used it and continue to use it, and increase their earnings as they go along. For individuals, learning everything you can about it can help you to make the most money you ever have. You can quickly get subscribers and members you have a blog about an interesting subject.

In finding a home income opportunity, you will undoubtedly stumble across many types of business models. Whichever one you choose, you must know everything about it. And you must be prepared to change things in your plan in order to reach your goals. This has to do with the fact that the Internet business changes very quickly. So be prepared to research continuously.

You may find that fine costume jewelry wholesale is the business opportunity for you. Of course, that’s one of thousands of ideas. But, you must have a plan. For starters, will you sell your own inventory, or try to earn commissions through referring buyers to others websites?

You’ll find each type of business has several opportunities within it. Find the one that you like best and the one that you feel most comfortable with. Before you make any move, plan ahead as to whether you will make an investment or not. The fact is, online businesses can be successful even without an investment.

And, as you may already know there aren’t many businesses that can offer such opportunities. So we should consider ourselves quite lucky to have them nowadays. They have come in especially handy in an economy that was hurting all around the world. Those who may have lost their jobs or businesses, may have found some income earning streams through this unbelievable tool we have our hands.

The single greatest challenge for all businesses is growing the revenue base and making sales.  Search Engine Optimization (SEO) allows business organizations of all sizes to reach out to prospective customers via the internet at the point in the buying process when consumers are seeking information about an upcoming purchase.  A business website that appears as a result of a Google search for product information can greatly improve that businesses’ chances of earning a new customer.

Actually optimizing the business web page can be a daunting task however.   Hiring an SEO consultant can get the job done, but can also cost real dollars a start up or new business may not have.  Even if the enterprise chooses to bring in an SEO consultant or coordinator, the business owner should understand the basic methods that person will be using to bring the business page to the top of the search engine results.

Although complex methodologies exist for SEO, there really are essentially five simple, effective and efficient methods.   These methods have been successfully employed by SEO Consultants in Denver and have delivered solid results.

On Page Modifications – Finding or identifying meaningful words and phrases that describe the business and page content that consumers would also use in searching for information is a difficult chore.  However identification of these terms and phrases (keywords) is essential as these are the terms that the search engines will use to understand what the business website is about.

When these phrases are identified, they should be used in the title, headlines and text of the web page.  Use of these phrases in the content body though, should not be overdone.  Overuse of these terms can be viewed negatively by search engines, so the web author should only use the keyword terms in a form that they would normally be used in conversation. 

As finding these terms can be a challenge, the web owner should invest some time in learning keyword techniques. Several free keyword tools are available to help, including Google’s Adwords tool.  In the end though, effective terms and keyword phrases are discovered by understanding elements of the customer’s behavior and language use. 

Off Page Optimization – The term ‘Off Page’ refers to the part of the SEO effort that takes place outside of the business owner’s website and refers mostly to efforts to let readers and internet users know that the page exists and provides good content.  There are four pieces to the ‘Off Page’ process:

• Blogging
• Article Marketing
• Site Submission
• Direct Outreach

Blogging – Information gained by reading blogs in the business subject area is valuable. Setting a link back to the business website by commenting on other blogs is also quite valuable.  These links are viewed as ‘votes’ for the business website.  To enhance the value the business gets from leaving a blog comment, label the link you leave (usually by using this in the Username portion of the comment form) using one of your short keyword terms.

Articles – Article composition unfortunately takes time.  However by embedding a link to the website within the content of the article, the business can build a network of back links by distributing these articles to article directories.  Compositions need not be terribly long – the baseline for acceptance in most directories is 500 words or so. 

Site Submission – Most search engines including Google, allow the website owner to submit the website to its search engine directly.  This generally causes the search engine to send out a ‘robot’ or crawler to review the business page and to validate its content.  For newer and start-up business sites, this can provide a head-start and get your site into prospective customer’s view sooner.

Direct Outreach – Asking other website owners or webmasters to set a link to your business page is a common and highly useful way of increasing the number of links that point to the business web page.   This usually requires offering something of value in return for this favor though.  In most cases, unique content or articles that the business doesn’t distribute anywhere else can be offered in exchange for the favor.  This effort requires investing in building new relationships within the business niche and can take time to manage. 

Of course other SEO techniques and social networking tactics exist to enhance the ability of small businesses to use the internet to attract new business.  But these five SEO methods can get a new business started down the road to earning more revenue using the internet.

SEO Consultants in Denver provide web marketing assistance to enterprises of all sizes by improving local market share and increasing revenue.  SEO Consultants Denver helps enterprises generate traffic to company websites and to convert readers into customers.

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Why Start Up Business Needs Web Marketing

The current recession has inspired many displaced workers to become entrepreneurs!  Although in the long run, this is a good thing, it can be terribly difficult to get a new business off the ground – especially in marketing a new good or service.

Still, individuals and businesses are always looking for products and services that can add value to their enterprise by either helping them improve internal efficiencies (save money) or earn more income.  An entrepreneur offering a new service or product that provides either of these benefits stands a reasonable chance for success.

As most new enterprises are cash-constrained, how does a new business find ways to market or sell its products?  The first and most obvious answer is through interpersonal networking and direct sales.  Individuals with experience in a certain industry may have a ready network of contacts.  Others though, may have to generate contacts from scratch.  This is where the internet and world-wide web can help.

Internet Marketing – Of course the internet is accessible from anywhere via Wi-Fi and mobile networks.  This allows communication with potential prospects at the moment a particular consumer need is recognized.  Mobile internet allows consumers access to purchase information for spur-of-the-moment buying decisions. 

Although these purchases tend to be of the smaller variety, the internet is highly utilized for pre-purchase research for large ticket items.  A good rule of thumb is that the higher the purchase price, the more research a prospect engages in prior to buying.  An internet web page is perfect for this purpose as it can offer answers to customer FAQs, reinforce the enterprise value proposition and serve as an on-line sales force without the cost of a sales staff.  For these reasons, a small business web page is essential to the success of any new enterprise.

So what then are the key elements in building a small business website?  The top two considerations are:

• Design
• Search Engine Optimization or SEO

Design – Customers look at a business website to determine if the organization is capable of handling their needs, delivering the promised value and is trustworthy.  These are three big hurdles.  Still, there are a couple ways to get started that won’t drain the capital accounts. 

A new enterprise can hire a web page designed for them – which shouldn’t be terribly expensive.  Or for those on a very tight budget, templates can be found for free that can simply be downloaded and installed at no charge.  The main challenge to downloading a free template though, is that one should consider how things like business cards and brochures will work with the website. 

Can point of presentation pieces be made visually compatible with a free website?  For newer businesses starting on a shoestring, this is a minor concern, but once the business gets up and running, the operator should combine all elements of his/her graphic  design to work together to present a consistent company identification. 

Search Engine Optimization – SEO   SEO is the process of creating a web page that will be found by Google and the other search engines when users search for information about your product or service.  A web page that only your existing customers and friends know about is only so useful.  A web page that appears when customers need your product and are looking for information to support their buying decision is a powerful sales tool.

SEO and web page design do need to work together for a new venture to maximize return on the web marketing effort.  Time spent researching SEO can pay off quickly for a new business owner.  Optimizing a web page – or making that page more likely to appear as a result on a Google search – can be fairly simple, but may require setting up the page and URL in a certain fashion.  Of course hiring an SEO and Web Marketing consultant can be an efficient way to gain this information, but it does require spending real money. 

Web and Internet Marketing is perhaps the single most important marketing effort a new enterprise can undertake to reach new customers.  Time spent researching Search Engine Optimization and Web Design can make the difference between rapid success and slow, difficult growth.

SEO Consultants in Denver provide internet marketing and SEO services to help businesses expand sales and increase revenues.  The SEO Denver Blog offers ideas on managing search engine marketing and other web based sales information.  Let us know what you think!  Just click the ‘Contact Us’ tab above!

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Insider Secrets from an Internet Marketing Mentor

An internet marketing mentor can provide insider information that is extremely difficult to find.  Now, with research, you will learn some very important things for building and maintaining a strong internet presence.  However, one of the disadvantages of depending solely on personal research is that many sites simply regurgitate information and much of that is outdated.  As a result, people that have become hyped about starting a business online eventually fail because they did not know about appropriate marketing strategies.

You will still need to research to find a mentor, but this should make the search easier.  To begin, we suggest you use the larger search engines to include Google and Yahoo, and in the search field, type in “mentor for online marketing” or “professional network marketer”.  Once you receive pages of results, you would need to start by looking at those listed on the first page.  Write down the company or individual’s name and website so you can visit.

In your search for a mentor, listen to or read exactly what the offering is.  This would include topics that would be covered during training, the amount of time dedicated to the learning process, and associated costs.  Writing down information from five or six professionals, you could then make comparisons and weed out the least appealing individuals.

Another method for finding an internet marketing mentor is by visiting various forums and chat rooms that have focus on businesses established online.Members often talk freely, so log in and observe the conversations – learn names and listen to their suggestions.  If you hear a few names mentioned in a number of conversations and in a positive light, then you should feel confident this individual is likely a good option.

Key Benefits of Working with a Mentor

Working with a mentor offers a number of benefits to include:

* Avoiding costly and fatal mistakes
* Understanding common and uncommon pitfalls
* Make more informed business decisions
* Targeting the appropriate niche
* Getting higher conversion rates
* Saving a significant amount of money

By working with a professional with years of experience and in-depth knowledge of online marketing specific to the types of products and/or services you promote would be highly advantageous.  Additionally, we suggest you consider a person that has traditional marketing and advertising experience as well as knowledge of online strategies.

Before deciding on just one person, it would be worth the investment of time to get in touch with the professionals that made your short list.  Having a conversation, preferably on the phone would give you the opportunity to ask questions and get a better feel for the person’s level of expertise.  At that point, you would be able to choose just one internet marketing mentor that you have confidence in so ultimately, your online business would outsell the competition.

It would be extremely surprising if James Schramko was not on the top of your list with his Fast Web Formula!

Businesses looking for low-cost options to market their goods and services should entertain a Search Engine Optimization program.  Search Engine Optimization or SEO can be a low-cost option for attracting visitors to company websites and for converting readers into customers.  Although high cost consultants are certainly available to perform these services, a well planned SEO project does not have to completely drain the cash coffers.   Lower cost options are available.

Many companies originally built their web pages as a customer service.  A place for customers and visitors to get their questions answered without tying up personnel resources seemed like a good cost-saving management tactic when the pages were posted.  Now, though, these pages can be turned into sales tools by effectively reaching out to customers who are in the process of researching a purchase.  Connecting with these readers allows your organization to be first in line when it comes to building a relationship with potential consumers.

Converting a business web site into a sales tool essentially puts an internet sales force to work for you full time.  And of course, having a full time sales force on the web can really improve profitability!  But how does one go about setting up an SEO program?  Engaging an SEO expert is useful, but knowing the terminology and a bit about what to be familiar with can make the process less expensive.   And familiarity can help lower the cost of hiring expert assistance.

On-Page Optimization
Many SEO consultants specialize in this type of assistance.  Unfortunately, it only accomplishes between 20 and 30 percent of the job.  Arranging a page to compete for customer traffic is a matter of carefully considering language and search terms that customers would use and then setting the proper terms within the title, text and headlines of each page.  Arranging these within your page strengthens it and improves the chances that the major search engines will identify your page with the customer’s search verbiage.

Special consideration should also be given to any target location that the business uses.  Using local search parameters for each web page can help compete with major companies for position on the results pages.  Including the city or town’s name in the page title and again with the text of your page can attract local internet traffic.

Off-Page Optimization
The difficult part of competing for business on the internet occurs outside of your web environment because this does take some time and effort.  The core objective of the “Off-Page” effort is centered on establishing links from other websites to yours.  There are three primary forms of link building processes:

• Blog Links
• Hard Page Links
• Article Links

Blog links are set by commenting on other blogs in your industry and the “Hard Page Links” are established by asking other site owners to link over to you.   Article links are probably the most time consuming to produce, but can be the most valuable, as links contained within articles are viewed favorably the search engines. 

Composing articles and submitting them can of course take up quite a bit of time, so this might provide a good opportunity to engage a consultant.  Consultants familiar with article construction techniques might be able to save quite a bit of time and the links established could attract a lot of web traffic. 

Keeping Costs Low
Keeping your SEO costs low is a matter of designing a program around your budget and using the assets you’ve already established.  Websites need not be difficult to construct nor are they expensive to host.  Optimization efforts can then present your page to viewers at the point in the purchasing process where customers are seeking information.   

Still all this does not have to be expensive!  Many SEO consultants charge thousands of dollars per month for their services and only attack the “On Page” optimization effort.  This severely limits the results and hurts the company’s return on its SEO investment.   Setting up a program to manage “Off-Page” Optimization though, can be reasonably inexpensive but the program must be tailored to the needs and resources available. 

To find out more about how an expert SEO Consultant can provide a low-cost method of getting your company’s web page to appear on common search engine results, contact SEO Consultants in Denver today by clicking on the “Contact Us” tab above.  Provide your contact information and we will be in touch soon!

SEO Consultants Denver occasionally receives article input from other interesting internet businesses.  We provide those here for information purposes only and make no guarantees as to validity of products or services offered by third parties. 

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The GDI Income Opportunity – Just Another MLM Or Something Better?

Global Domains – GDI Review

If you’re an avid follower of MLM and Work from home opportunities, you’d have seen enticing videos of people standing in front of flashy new sports cars or from picturesque vacation sites and talking of how they made their fortune through network marketing. Lots of people have made promotional videos for Global Domains International where they claim to earn unbelievable sums of money through a seemingly simple business opportunity. The business deals with promoting .ws domains for personal and business websites. The following is an honest review of the GDI income opportunity to help the aspiring rep or the existing GDI executive.

An Intro To GDI
In the 1990s’, the internet scene was monopolized by .com domains. It was then that Michael Reed and Alan Eizer hit upon the idea of selling domains that had a different extension. They settled on .ws, a domain that belonged to the state of Samoa since it was small and easy to market. They also felt this extension would represent the word website.  The MLM venture was started in the year 2000 and the business became a hit in just a few months.

About .ws Domains
GDI deals with .ws domains and not .com domains. When it was first introduced, most people were not aware that an option existed outside the .com domain extension. Hence, .ws provided a respite and offered customers an opportunity to start their website with a name they preferred.

Global Domains Pricing
To own a .ws extension with Global Domains, you’d need to pay $10 per month. For this you get a website with hosting and email addresses. The company also offers a trial product for a week for you to try before making the actual purchase. Once you register with the .ws setup, you become an affiliate of GDI; this means you could start earning for every person you refer.

The GDI Business Program
You get paid $1 for every person you bring in.  If you’re able to achieve your GDI targets, you’re entitled to great bonuses and benefits. GDI offers its affiliates support through a promotional video that’s supposedly very impressive and sure to make people sign up. But the business has its own downside too. Firstly, most customers feel the price is too high; especially when domains are available at much lesser rates. Most people wouldn’t be willing to put in so much money for a domain if it weren’t for the home business opportunity.

Earning With Global Domains 
-    With GDI, you have the power of the internet to promote your products. But it wouldn’t help you if you just forward details of this income opportunity to your friends and relatives and try to get them into the program. Even if your personal network is large, you wouldn’t find many people interested in their own paid personal website or in an income opportunity if they are busy with their job.

-    The net will open to you access to a world of people who are looking for opportunities to work from home.

-    Find out ways to reach these customers and get them to view your website. Article marketing, facebook and networking are just a few simple but effective online tools that are sure to pull people towards your website. The internet offers many more avenues to advertise; make the best of these to maximise your profits!

Denver SEO Consultants help local companies improve sales by selling more effectively over the internet.  Contact us today to find out how.    Internet traffic can drive a significant amount of new business to your company, so click the ‘contact us’ tab above, complete the form and we will be in touch!

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Denver SEO Consultants – Constructing SEO Friendly Content

Composing your internet page or blog post message in a clear and concise fashion is of course essential to attracting internet traffic.  However it is also important to arrange your content in such a way as to communicate to the search engines, what the site really is about.  Search engines look for page titles, header tags and anchor links that are consistent with one another and relate to the topic your page is about, so consistency is the main idea to setting up your page.  

How exactly do you make these content areas match?’  Keywords should be included in the text and title tags in a fashion that would be naturally used in common language expressions.  This can take a skilled article composition expert to create, but it serves to confirm for the search engines that the page contains content relevant to those keywords.

So before building your web page, it is useful to consider keywords and plan how you will incorporate them into your page.  Once you’ve chosen your keywords for a given page, produce content that not only supports your value proposition but also uses the keywords.  This can be a little tricky, but here is a quick process outline and a couple ideas. 

Title Tags
This might be the easiest way to incorporate certain keywords into your site.  Titling your page using a keyword phrase rather than your company name is essential though.  If possible, also use your keywords in the URL for your site.  Unless you want to attract users that already know who you are and what you do, why would you want to use the company title to attract readers?  Instead, use something like “furnace repair in Seattle” rather than John’s HVAC as the title of your page.

Another interesting inclusion for smaller businesses especially, is adding a geographic parameter to the title.  A page titled “Sushi Warehouse in Cleveland” would allow local sushi purveyors to identify the business as a source of supply for fresh fish in their area. 

Header Tags
Headlines or the “H” tags within the page highlight for the reader what the section or page is about.  Search Engines also look to the “H” tags to confirm the content.  Accordingly, try to use the same keyword phrase used in the title within the main page headline.

Content
Of course this is what the search engines are really interested in.  Page content focusing on the topic advertised in the header and title assures the search engines that the page conveys content regarding the topic.  However, the search engine robots are only software systems and can’t actually distill or intellectually process any of this information.  It is usually necessary then to include the chosen keywords within the content or text of the page. 

Some schools of SEO thought hold that using the bold tags to highlight the keyword phrase is useful in optimizing the page.  Search Engines seem to recognize anything contained within the bold tags to be extra important.  When composing your text, it is probably a good idea then to enclose instances of your keywords within the <b> and </b> tags. 

Content construction:
Now that you’ve designed your page, you can lay in the text you’ve composed.  It is important to keep that text as conversational as possible.  This is where use and overuse of keywords and keyword phrases can be awkward, so this can take time to compose.  Still, there are some creative ways to insert your keyword phrases here and there.  Here are two examples:

An HVAC repair company in the Seattle, WA area might set the title to the page:
‘Furnace Repair Companies in Seattle,’ use a headline or H1 tag with the same phrase, and then in the first paragraph, begin a sentence with:  “Furnace repair companies in the Seattle area have long known that….” In this instance the operator would set the bold tags around “Furnace Repair Companies in the Seattle” part of the sentence.  Including the word “the” wouldn’t be harmful to your efforts and the search engines would be reasonably assured that the page was about furnace repair services in Seattle Washington. 

A company providing sprinkler system installation in the Dallas area would be able to title the main page something like “Lawn Irrigation in Dallas” and use the same phrase as the first headline.  The first text line could then be constructed to read “Lawn Irrigation contractors in Dallas install hundreds of residential irrigation systems each spring…..”  Bolding the “Lawn Irrigation” and “Dallas” phrases causes the Search Engine Robots to report back that the page title, page headline and text all contained the words “Lawn, Irrigation and Dallas.”   For searches then containing these three words, this company web page would be more likely to appear.

Following these simple rules of ‘on-page’ optimization can quickly improve your page rank and are necessary to have in place prior to initiating the off-page optimization effort (such as blogging or article distribution).