SEO Denver

Two Key Inclusions for a Start Up Business Web Page

Managing sales, finance and production are all challenges to a start up enterprise.  New company operators rarely bring a complete package of experience to their new management role – especially in the area of managing the sales effort.  Accordingly, many good, small business enterprises struggle to develop good prospecting and sales systems.

A major ally in prospecting for new clients has emerged though, as the internet allows even small companies to reach large numbers of prospective clients.  In fact, many successful small businesses have enjoyed an increased revenue stream resulting from use of the internet in their overall market strategy.

Referring to internet sales as “on-line selling” may be a bit misleading though, as actually selling a product or service usually involves first establishing trust between prospective purchaser and seller.  Building trust is an interpersonal task and building trust via the internet is a challenge.  “People buy from People” as purchasers want to buy from an individual that will stand by the product or service should unexpected events occur.

Global companies pour huge sums into website development and internet research.  The value to these companies is clear – a highly focused web page can yield increased revenue.  Social networking, ordering on line and other (Software as a Service or SaaS) business models all provide testimony as to the ability of small enterprises to use the internet to support their sales efforts and build a customer base.

New start-up businesses must attract attention to generate revenue.  The internet is an important part of this strategy just as it is for major companies.  A web page that accurately delivers useful information can act as a company sales representative on a 24 hour basis.

Many methodologies are available to help the small business reach potential customers that need the product or service.  Localization is one such method that allows businesses providing service to particular geographic areas.  Organizations such as ones providing Water Utility Consulting or a Denver Graphic Designer, can utilize the search engines and internet to compete for business nationally or just in the central Colorado community.

Of course many small enterprises cannot invest huge amounts of money into an internet sales or marketing program.  These programs cost real money.  However, a new business should take advantage of this medium to reach out to potential customers by distributing useful data and information via the company website. 

Using a web page to attract readers is a challenge that many new business operators have little experience meeting.  There are a couple simple rules for developing web page content that can help the start up enterprise use the internet to compete for traffic and to begin building a customer base. In short, the website must contain two particular elements – a:

• Specific call to action
• Clear “Value Proposition”

Call To Action:

Sales managers worldwide continually exhort their troops to “ask for the sale!” Asking for the sale is the call to action that organizations request of those they are dealing with.  With a web page however, actually asking for the sale may be inappropriate if the reader has just clicked onto the site.  Asking the reader for a more risk-free response – such as providing her/his contact information is usually more effective. 

New clients may not buy on line initially, but may be quite interested in learning how the small businesses products/services can benefit them.  The web page ‘call to action’ then can be something as simple as asking the reader to fill out a simple response form so that the company can begin building an email network of prospects.

Value Proposition

The web page needs to communicate a reasonable expectation of the value the product or service delivers.  Without setting these expectations, the potential customer has nothing upon which to base his decision to purchase and no way to calculate a return on his investment should he become a paying client.   Bold result statements such as “cut production costs by 15% by…” get the reader’s attention, inspire her/him to keep reading and provides a way for the prospect to calculate a Return on Investment (ROI).

Accomplishing these two message objectives can greatly improve the amount of revenue the small business can generate.  The website is an effective communication tool that can reach out to potential clients as well as compete with large companies to deliver valuable goods and services.

SEO Denver republishes information and articles submitted by others to help those interested in Search Engine Optimization, SEO/SEM, SEO Consultants Denver does not endorse or imply that any products or services referenced in the article below are valid or useful for the intended purpose.  User engages these services at user’s own risk, so evaluate carefully!

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Three Great Money Making Products

Starting to make money online and don’t know which program or software will be the best for you?  This article will go over and look at 3 money making products that you may help. If you click on any of the links here, you will be taken to a full overview of the money product.

Minute Sites

This neat software was made by Cam Forbes and it’s an excellent system.  Using the Minute Sites software, you can make as many different 9 page websites in just minutes (with just a few clicks of your mouse). The kicker?  Each  page is already monetized with ads, so all you have to do is add your affiliate links and google adsense id.  I recommend this software for anyone who is trying to grow their website portfolio quickly and efficiently, but also anyone who is abolutely new to online marketing.  How come?  The beauty is you don’t need to know anything technical to allow this software to work for you. The software is affordable ($47 one time fee) and your income potential is endless.

Turbo Cash Generator

The Turbo Cash Generator is also a very sweet program (and software).  Close to the Minute Sites, it’s also a software that creates your own review site (which is really an easy way to make money from the internet), also with just a few mouse clicks.  Absolutely no technical experience needed, just knowledge of how to use your mouse.    In addition to the website creation software, you also get training videos and PDF’s on how to use Twitter to make money online.  The training videos last about an hour, and contain some very valuable and easy to implement stuff.

Cash Flow Funnel

Cash Flow Funnel is an intensive 8 week course designed to take beginner marketers and advanced to a whole new level.  The course was developed by Jeff Schwerdt, an ex fighter pilot, who just after 2 years was able to obtain multiple 6 figure incomes from the internet.  The Cash Flow Funnel is his exact steps and techniques he used himself. The best part?  The training is from the beginning, no experience required. The course is taught in video format, live webinars (so you can actually watch what he’s doing- not just a theory), and more.  This course is not to be missed.  Make sure you check it out.

You can get more information on any of the three recommended products above by going to moneyproductreviews.com.  There you will find more information and other recommended products and resources for online money making.

The single greatest challenge for all businesses is growing the revenue base and making sales.  Search Engine Optimization (SEO) allows business organizations of all sizes to reach out to prospective customers via the internet at the point in the buying process when consumers are seeking information about an upcoming purchase.  A business website that appears as a result of a Google search for product information can greatly improve that businesses’ chances of earning a new customer.

Actually optimizing the business web page can be a daunting task however.   Hiring an SEO consultant can get the job done, but can also cost real dollars a start up or new business may not have.  Even if the enterprise chooses to bring in an SEO consultant or coordinator, the business owner should understand the basic methods that person will be using to bring the business page to the top of the search engine results.

Although complex methodologies exist for SEO, there really are essentially five simple, effective and efficient methods.   These methods have been successfully employed by SEO Consultants in Denver and have delivered solid results.

On Page Modifications – Finding or identifying meaningful words and phrases that describe the business and page content that consumers would also use in searching for information is a difficult chore.  However identification of these terms and phrases (keywords) is essential as these are the terms that the search engines will use to understand what the business website is about.

When these phrases are identified, they should be used in the title, headlines and text of the web page.  Use of these phrases in the content body though, should not be overdone.  Overuse of these terms can be viewed negatively by search engines, so the web author should only use the keyword terms in a form that they would normally be used in conversation. 

As finding these terms can be a challenge, the web owner should invest some time in learning keyword techniques. Several free keyword tools are available to help, including Google’s Adwords tool.  In the end though, effective terms and keyword phrases are discovered by understanding elements of the customer’s behavior and language use. 

Off Page Optimization – The term ‘Off Page’ refers to the part of the SEO effort that takes place outside of the business owner’s website and refers mostly to efforts to let readers and internet users know that the page exists and provides good content.  There are four pieces to the ‘Off Page’ process:

• Blogging
• Article Marketing
• Site Submission
• Direct Outreach

Blogging – Information gained by reading blogs in the business subject area is valuable. Setting a link back to the business website by commenting on other blogs is also quite valuable.  These links are viewed as ‘votes’ for the business website.  To enhance the value the business gets from leaving a blog comment, label the link you leave (usually by using this in the Username portion of the comment form) using one of your short keyword terms.

Articles – Article composition unfortunately takes time.  However by embedding a link to the website within the content of the article, the business can build a network of back links by distributing these articles to article directories.  Compositions need not be terribly long – the baseline for acceptance in most directories is 500 words or so. 

Site Submission – Most search engines including Google, allow the website owner to submit the website to its search engine directly.  This generally causes the search engine to send out a ‘robot’ or crawler to review the business page and to validate its content.  For newer and start-up business sites, this can provide a head-start and get your site into prospective customer’s view sooner.

Direct Outreach – Asking other website owners or webmasters to set a link to your business page is a common and highly useful way of increasing the number of links that point to the business web page.   This usually requires offering something of value in return for this favor though.  In most cases, unique content or articles that the business doesn’t distribute anywhere else can be offered in exchange for the favor.  This effort requires investing in building new relationships within the business niche and can take time to manage. 

Of course other SEO techniques and social networking tactics exist to enhance the ability of small businesses to use the internet to attract new business.  But these five SEO methods can get a new business started down the road to earning more revenue using the internet.

SEO Consultants in Denver provide web marketing assistance to enterprises of all sizes by improving local market share and increasing revenue.  SEO Consultants Denver helps enterprises generate traffic to company websites and to convert readers into customers.

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Why Start Up Business Needs Web Marketing

The current recession has inspired many displaced workers to become entrepreneurs!  Although in the long run, this is a good thing, it can be terribly difficult to get a new business off the ground – especially in marketing a new good or service.

Still, individuals and businesses are always looking for products and services that can add value to their enterprise by either helping them improve internal efficiencies (save money) or earn more income.  An entrepreneur offering a new service or product that provides either of these benefits stands a reasonable chance for success.

As most new enterprises are cash-constrained, how does a new business find ways to market or sell its products?  The first and most obvious answer is through interpersonal networking and direct sales.  Individuals with experience in a certain industry may have a ready network of contacts.  Others though, may have to generate contacts from scratch.  This is where the internet and world-wide web can help.

Internet Marketing – Of course the internet is accessible from anywhere via Wi-Fi and mobile networks.  This allows communication with potential prospects at the moment a particular consumer need is recognized.  Mobile internet allows consumers access to purchase information for spur-of-the-moment buying decisions. 

Although these purchases tend to be of the smaller variety, the internet is highly utilized for pre-purchase research for large ticket items.  A good rule of thumb is that the higher the purchase price, the more research a prospect engages in prior to buying.  An internet web page is perfect for this purpose as it can offer answers to customer FAQs, reinforce the enterprise value proposition and serve as an on-line sales force without the cost of a sales staff.  For these reasons, a small business web page is essential to the success of any new enterprise.

So what then are the key elements in building a small business website?  The top two considerations are:

• Design
• Search Engine Optimization or SEO

Design – Customers look at a business website to determine if the organization is capable of handling their needs, delivering the promised value and is trustworthy.  These are three big hurdles.  Still, there are a couple ways to get started that won’t drain the capital accounts. 

A new enterprise can hire a web page designed for them – which shouldn’t be terribly expensive.  Or for those on a very tight budget, templates can be found for free that can simply be downloaded and installed at no charge.  The main challenge to downloading a free template though, is that one should consider how things like business cards and brochures will work with the website. 

Can point of presentation pieces be made visually compatible with a free website?  For newer businesses starting on a shoestring, this is a minor concern, but once the business gets up and running, the operator should combine all elements of his/her graphic  design to work together to present a consistent company identification. 

Search Engine Optimization – SEO   SEO is the process of creating a web page that will be found by Google and the other search engines when users search for information about your product or service.  A web page that only your existing customers and friends know about is only so useful.  A web page that appears when customers need your product and are looking for information to support their buying decision is a powerful sales tool.

SEO and web page design do need to work together for a new venture to maximize return on the web marketing effort.  Time spent researching SEO can pay off quickly for a new business owner.  Optimizing a web page – or making that page more likely to appear as a result on a Google search – can be fairly simple, but may require setting up the page and URL in a certain fashion.  Of course hiring an SEO and Web Marketing consultant can be an efficient way to gain this information, but it does require spending real money. 

Web and Internet Marketing is perhaps the single most important marketing effort a new enterprise can undertake to reach new customers.  Time spent researching Search Engine Optimization and Web Design can make the difference between rapid success and slow, difficult growth.

SEO Consultants in Denver provide internet marketing and SEO services to help businesses expand sales and increase revenues.  The SEO Denver Blog offers ideas on managing search engine marketing and other web based sales information.  Let us know what you think!  Just click the ‘Contact Us’ tab above!

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Insider Secrets from an Internet Marketing Mentor

An internet marketing mentor can provide insider information that is extremely difficult to find.  Now, with research, you will learn some very important things for building and maintaining a strong internet presence.  However, one of the disadvantages of depending solely on personal research is that many sites simply regurgitate information and much of that is outdated.  As a result, people that have become hyped about starting a business online eventually fail because they did not know about appropriate marketing strategies.

You will still need to research to find a mentor, but this should make the search easier.  To begin, we suggest you use the larger search engines to include Google and Yahoo, and in the search field, type in “mentor for online marketing” or “professional network marketer”.  Once you receive pages of results, you would need to start by looking at those listed on the first page.  Write down the company or individual’s name and website so you can visit.

In your search for a mentor, listen to or read exactly what the offering is.  This would include topics that would be covered during training, the amount of time dedicated to the learning process, and associated costs.  Writing down information from five or six professionals, you could then make comparisons and weed out the least appealing individuals.

Another method for finding an internet marketing mentor is by visiting various forums and chat rooms that have focus on businesses established online.Members often talk freely, so log in and observe the conversations – learn names and listen to their suggestions.  If you hear a few names mentioned in a number of conversations and in a positive light, then you should feel confident this individual is likely a good option.

Key Benefits of Working with a Mentor

Working with a mentor offers a number of benefits to include:

* Avoiding costly and fatal mistakes
* Understanding common and uncommon pitfalls
* Make more informed business decisions
* Targeting the appropriate niche
* Getting higher conversion rates
* Saving a significant amount of money

By working with a professional with years of experience and in-depth knowledge of online marketing specific to the types of products and/or services you promote would be highly advantageous.  Additionally, we suggest you consider a person that has traditional marketing and advertising experience as well as knowledge of online strategies.

Before deciding on just one person, it would be worth the investment of time to get in touch with the professionals that made your short list.  Having a conversation, preferably on the phone would give you the opportunity to ask questions and get a better feel for the person’s level of expertise.  At that point, you would be able to choose just one internet marketing mentor that you have confidence in so ultimately, your online business would outsell the competition.

It would be extremely surprising if James Schramko was not on the top of your list with his Fast Web Formula!

SEO Consultants Denver occasionally receives article input from other interesting internet businesses.  We provide those here for information purposes only and make no guarantees as to validity of products or services offered by third parties. 

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The GDI Income Opportunity – Just Another MLM Or Something Better?

Global Domains – GDI Review

If you’re an avid follower of MLM and Work from home opportunities, you’d have seen enticing videos of people standing in front of flashy new sports cars or from picturesque vacation sites and talking of how they made their fortune through network marketing. Lots of people have made promotional videos for Global Domains International where they claim to earn unbelievable sums of money through a seemingly simple business opportunity. The business deals with promoting .ws domains for personal and business websites. The following is an honest review of the GDI income opportunity to help the aspiring rep or the existing GDI executive.

An Intro To GDI
In the 1990s’, the internet scene was monopolized by .com domains. It was then that Michael Reed and Alan Eizer hit upon the idea of selling domains that had a different extension. They settled on .ws, a domain that belonged to the state of Samoa since it was small and easy to market. They also felt this extension would represent the word website.  The MLM venture was started in the year 2000 and the business became a hit in just a few months.

About .ws Domains
GDI deals with .ws domains and not .com domains. When it was first introduced, most people were not aware that an option existed outside the .com domain extension. Hence, .ws provided a respite and offered customers an opportunity to start their website with a name they preferred.

Global Domains Pricing
To own a .ws extension with Global Domains, you’d need to pay $10 per month. For this you get a website with hosting and email addresses. The company also offers a trial product for a week for you to try before making the actual purchase. Once you register with the .ws setup, you become an affiliate of GDI; this means you could start earning for every person you refer.

The GDI Business Program
You get paid $1 for every person you bring in.  If you’re able to achieve your GDI targets, you’re entitled to great bonuses and benefits. GDI offers its affiliates support through a promotional video that’s supposedly very impressive and sure to make people sign up. But the business has its own downside too. Firstly, most customers feel the price is too high; especially when domains are available at much lesser rates. Most people wouldn’t be willing to put in so much money for a domain if it weren’t for the home business opportunity.

Earning With Global Domains 
-    With GDI, you have the power of the internet to promote your products. But it wouldn’t help you if you just forward details of this income opportunity to your friends and relatives and try to get them into the program. Even if your personal network is large, you wouldn’t find many people interested in their own paid personal website or in an income opportunity if they are busy with their job.

-    The net will open to you access to a world of people who are looking for opportunities to work from home.

-    Find out ways to reach these customers and get them to view your website. Article marketing, facebook and networking are just a few simple but effective online tools that are sure to pull people towards your website. The internet offers many more avenues to advertise; make the best of these to maximise your profits!

As the world turns, the internet is obtaining stirred up by these new Google updates spotlight everywhere the web. For the past few weeks folks are recording 2 GoogleBots spotlight on their site stats.

Whereas updates could be sensible for some, it additionally means that “welcome to the important world” for others. If you are one to observe closely those high rankings that your website has been obtaining, you will want to revisit them again. Don’t be shocked to determine that your site has dropped off the face of the earth.

Is Google Killing Over-Optimization?

The a lot of we have a tendency to have a look at what is happening out there, the additional we have a tendency to discover that Google appears to be penalizing websites that “over optimize” their sites. If you try and insert keywords whenever you’ll be able to, you’re over doing it. If you add “anchor text” to any or all your links, you are over doing it. Anchor text may be a new practice however as I’ve stated before, it won’t last long. Most individuals never get to scan or even see the anchor text implemented in an exceedingly website. Anchor text is that the “clarification” that pops-up when you put your cursor over a link.

I tested the “anchor text” theory with my site last week. I only tested one main page that I knew that Google would re-index among 48 hours. The results were terribly negative. As soon because the new data was indexed, the search engine results from that page dropped down dramatically. Again, I removed the anchor text from the page and also the results appear to realize momentum once again.

It is not onerous to come to the conclusion that with thus several of us out there seeking for “google answers”, we tend to tend to implement anything we read in articles, newsletters, forums, etc… among our websites. With this in mind, it’s no wonder the new update might be attacking those that strive too onerous to raise their positions in engines.

Is Page Ranking Dead?

As we where all trying finally to veer off from Google Page Ranking, we tend to currently see another modification in our ranks, another update has hit our doorway and with it has brought new PageRank updates. Is it really a rise/decrease of pagerank? or is it simply the result of the new updates taking a little have an effect on to the pagerank technology from Google.

It really seems like pageranking remains in affect. Several of the newer pages designed nowadays are neglected from pageranking altogether. Now, we tend to will see a little increase to newer pages and a potential increase to older ones as well. Lately before the commotion started, ninety nine% of newer pages barely gave any signs that Google had indexed them and rewarded inbound links to them.

What Will The Future Hold?

Many of you would possibly be thinking, where do we go from here? Truly there are literally 1000’s of you out there that have not older a Google update of this magnitude. You’ll feel confused, unsure, and alone. Don’t worry, you are not the 1st to get hit hard. We have a tendency to’ve all felt the wrath of Google sometime or another. The best thing to try and do is to NOT wait till the storm settles down. No, get out there promoting your web site additional than you’ve ever done. I’ve invariably thought of a hit to my websites a blessing in disguise.

Is Google’s IPO Affecting Change?

Some seriously believe that since the introduction to Google’s new IPO, they have had a replacement found reason to operating more durable at delivering higher results and trully proving to the world that they have what it takes to be the best out there.

How is it that so many people out there currently depend on Google to perform well? What went on to promoting online where so many of us rely solely of Google to create success for our business? Will this not seem strange to you? In our efforts to increase rank, get higher placements, increase our traffic, we tend to have let Google become our parent figure guiding us online and holding our hands.

As we tend to move into the longer term, are we have a tendency to going to allow solely a sure quantity of companies to carry the keys to our future? We want to interrupt free and appearance towards creating new partnerships and help smaller but conjointly deserving search engines to plow the way.

Before this update, you will have felt comfy along with your high rankings but now they’re gone. It’s happened to the simplest of us. Take this chance to urge duplicate and start promoting your site like you’ve never done before. Don’t simply sit there and marvel what happened, use this “ego buster” and increase your own rank.

As for Google’s future, let Google figure that out and keep your specialize in your own future. Go any than you’ve ever gone before.

Till next update, stick with it!

Find the right seo workshop in the right location, visit: seo workshop. Is SEO costly? Get the answer and learn it at seo workshop.

It took a bit for our ancestors to acknowledge that the earth circled around the sun, and compared to the acknowledgment of the concept of Attraction Marketing.  However, in building your MLM or internet business, the world is actually moving at light speed. Most MLM gurus are now beginning to see the wisdom in not squandering time or money by running around and spending cash to chase down sign ups and prospects.  For some, there is a better way.

Attraction Marketing is a simple method of establishing who is the knowledge source and understanding who requires that knowledge.  Here are a few addtitional points:

Online and In the’Real World’

While the principles of attraction marketing are causing waves in MLM business building on the Net, it is a concept that is completely applicable in real life. All it really means is that you don’t have to persuade anyone to do anything because the world and its commercial markets are simply huge. If you focus enough and target your efforts, you’ll make yourself visible to the people who are likely to and want to purchase from you.

The reason why attraction marketing is the reasonable choice for many online enterprises is actually because people who need to build them are usually entrepreneurs who are in the early start up stage and don’t have much capital or time to invest. It saves them a lot of time in actually getting the business running with different strategies and strategies, and they can be earning profits in no time rather than spending it.

The Recipe for Success

Attraction marketing has been available for some time.  The major difference is that someone has now taken the time to draft the ingredients and the instructions, enabling it to be shared more easily.

The reality is that you’ve probably either practiced attraction marketing in your own way, or seen it done by others. Ask this: have you ever had someone follow you in taking a certain action who then realized that what you are doing will provide benefits to you both? Or on the flip side of the coin, ever followed anyone because you felt like it’s the decent thing to do?

This is one of the basic foundations for this idea. People will do things for their own reasons, and you have to discover a way to research and understand what those reasons are for doing what you want them to do. That way any transaction between you and your prospect, customer, or manufacturer will be mutually advantageous and satisfactory.

Leaders and Followers

Some people are designed to lead and others are supposed to follow, but with attraction marketing, even if you feel like you belong to the gang that would rather just follow along, you can learn to be a leader and gather up your own set of followers. It will not be simple and it won’t come fast, but it really is something that is possible if you set your intelligence into making it happen. The nice thing about this strategy is that rather than having to spend your money on wasteful things like advertising, you will be spending your money in making yourself better and more engaging to your prospects.

Many new entrepreneurs are breaking new grounds with their net firms, and what simpler way to start a new business that doing it the faster, less complicated, and least painless way? Even the old hands at MLM promoting are seeing the advantages of using the methods taught in attraction marketing and giving new life to their businesses.

SEO Consultants of Denver is currently setting up its blogroll of SEO Experts, SEM Consultants and Small Business Marketing enterprises.  If you would like to be included, please click the ‘Contact Us’ tab and provide your website or blog information. 

SEO Consultants of Denver has also converted its blog to a ‘Do Follow’ format to provide a little additional strength to listed links. 
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Setting up the Blogroll – Benefits and Techniques

Connections with others via a blogroll in your industry niche are very important not only in building website traffic, but in establishing your on-line leadership reputation.  The blogroll is also an important part of a link-building campaign as you can offer a ‘hard’ or semi-permanent link to those in the web world that have helped you get started or assisted in the generation of new business.  Of course, the purpose of the blogroll is to create an avenue for a fair exchange of information and traffic.  One doesn’t want to link to direct competitors unless there is a very good reason to do so. 

Building the Blogroll isn’t complicated but can be time-consuming as it involves communicating directly with other site owners.  The ultimate objective is to inspire good sites within your niche to link to you as part of your link-building campaign.   Reaching out to other site owners is usually best executed after you’ve commented on their blogs over a period of time and have established yourself as a reasonably thoughtful and reliable partner.  You can also look at who has commented on your blog posts to see who might be interested.  Repeat visitors are very good targets.

Another good technique is to establish a blogroll of sites that you would like to be linked to on your blog or website first.  Then when you write to ask for links, you can provide your URL and show that you’ve already posted their link on your site.  Even if yours is a new site or one with a low page rank, others will be reluctant to say ‘no’ if you’ve already taken the initiative to set them up.  Larger established sites will have their own internal rules and regulations, but you should always at least ask for a link in return for setting an outbound one. 

Blogrolls take time to build.  (This site has that process currently underway!)  But they can provide a strong source of traffic and link power to your SEO efforts.  And if you are willing to help others in this same endeavor, you will identify several that will help you.  Here are a few other considerations and ideas for setting up your blogroll:

Categorize:
 Just labeling a blogroll “Blogroll” might not be helpful should you list many different sites.  Categorizing the types of pages in your blogroll might be a useful way to help readers sort through a great number of sites.  One might separate the list into “supplier,” “retail” or “service” sections.  This helps readers find links classified by useful category or type rather than scrolling through the big list and guessing which would be relevant to their interest.

Relevancy:
Ask your respondents how they want their link labeled – this is important to their SEO efforts and makes your site a more powerful contributor to their success.  In return, make sure you ask your respondent to set a link to your site that would utilize a keyword or keyword phrase.  These become much more relevant links the more page rank power the pages involved achieve over time.

Strength:
When looking for sites to include in your initial blog roll, it is a good idea to reach out to sites that have a good or strong page rank.  Several free tools are available to provide a general idea of the relative Page Rank.  The stronger the site that links to you, the more powerful the reference in the eyes of search engine robots.

Some sites just might not lend themselves for inclusion in a formal blogroll or within a category that you have arranged.  This doesn’t mean that you would ignore them.  Other places for links include footnotes and left-rail or in-article links. 

In the end, if you assist other site owners in improving their site, they are much more likely to help you.  Remember that internet marketing may utilize the latest in technology and communication tools, but all business is interpersonal – meaning that the better you work with others on a personal level, the easier success is achieved.

Do Follow Blogs – SEO Consultants Denver is Now a ‘Do Follow’ Site

After some consideration, we have decided to pull down the ‘no follow’ parameter on the blog to provide a bit better value to the SEO community.  A ‘Do Follow’ link allows the search engine robots to swim through all the links placed on this site and pay them a visit.  This can be an important part of your link-building strategy – especially as the page rank of this site improves. 

Of course this also invites the SpamMeisters to take advantage of the site.  We will just be operating on the honors system here and will manually delete comments that appear to be spam.  Should this effort become too time consuming, we will reconsider the ‘Do Follow’ policy.

For now, please leave us a comment and add SEO Consultants Denver blog to your list of external links!

Cheers!

Matt