Search Engine Marketing (SEM) is the art of crafting and executing a comprehensive strategy focusing on using available media, communications tools and social media in conjunction with a well-optimized SEO web presence. Our organization provides this expertise - assembling SEM plans and coordinating execution of the marketing tasks that make the plan work - all within a reasonable budget.
The Secret? By developing a simple web page program using your own design or by using a standard template, we combine complete analysis of your proposed market space with unique technology to place your web page in your customer's view - right when they are researching information to make a purchase.
The internet has emerged as the single most powerful tool for reaching new customers. According to the Nielsen agency: "Over one billion local searches are performed each month. Of this one billion, over 800,000 or 80 percent of these online searchers research product information and availability online and purchase offline within a 10 to 20 mile radius." A website appearing among the first few results on common search engines attracts customer attention when users execute a search relevant to their immediate need.
Large organizations pay well to have their web pages appear within the first few results search engines, but find out more about our unique and reasonably priced method to assist smaller businesses utilize the same technology to attract new business. Click the "Contact Us" button to find out how to begin driving new business to your company!
Who Can Use Search Engine Optimization?
Our organization provides moderately priced ways for small businesses to compete for new revenue using the internet. Frequently, internet marketing is the only type of advertising that some small businesses engage in. Independent contractors, retail locations and service businesses can utilize the power of common search engines to reach prospective customers exactly when purchasers are ready to buy. Twenty years ago, consumers would look up a business type in the phone book directory to identify a business near their location that provided goods and services they needed. Today, Google and Yahoo search engines serve the same essential function. To reach consumers searching for the products and service you provide, your business needs an optimized web page that potential customers can easily find when searching for the type of product or service you offer.
This service works for a variety of business types, including:
By placing these business pages as results on the common search engines, these small businesses reach potential customers when they are searching for HVAC services or Bookkeeping services in their particular area. Web pages do not need to be fancy or filled with moving images. They just need to convey valuable information. And... they need to convey that information at just the right time in the customer buying process. Contact Matt today at 303.506.1158 to find out how this technology can be put to work for you!
Strategic Optimization Planning
As business environments change, we will construct and constantly update a plan to take advantage of these changes to keep your site front and center for new customers to easily find. Seasonal changes as well as changes in consumer purchase behavior requires continual monitoring of the business environment to identify hidden opportunities for generating income. Once identified, these opportunities must be exploited with a specifically targeted internet message and optimized to attract the most possible viewer (customer) traffic.
Strategic Optimization Planning also includes looking forward to identify future opportunities that may be unclear at the present time. Planning includes advanced preparation of internet page messaging as well as creation of new pages to quickly deploy should an expected business situation materialize.
Denver SEO Consultants assist in seasonal planning as well. Tax planners must prepare their on line marketing campaigns well in advance of tax season. Retailers dealing in seasonal goods must not only prepare their marketing messages in advance, but must have an inventory plan ready to meet additional customer needs. We bring experience in all manner of business consulting, so we can help prepare for seasonal swings as well as reacting to the expected and unexpected.
Pay Per Click
Occasionally, a local market niche is exceptionally competitive and quite difficult to compete for customer attention. This doesn't mean the small business can't compete! A Pay per Click (PPC) model can offer a low-cost method of competing for viewer traffic. Our consultants will assist in selection of the most advantageous keywords and keyword phrases to maximize return on your advertising investment. Following keyword selection, we will modify your web page and environment to take specific advantage of the traffic patterns and search tendencies of your customer base. We then carefully analyze results to identify new opportunities.
In addition to a well-positioned and well optimized page, clients will occasionally choose to compete in other niche markets using Pay per Click to attract business elsewhere. Your SEO Consultant will help evaluate which of these niche markets may be efficiently penetrated with a particular message. Your Consultant will also be able to provide a Return on Investment estimate for each PPC project for your evaluation.
Text Composition
Creating SEO-friendly text without corrupting your business message can be a real challenge. Strategic placement of keywords and other SEO-attractive design elements often creates awkward text if not handled properly. With several years of experience in developing on-line messages your SEO Consultant will create a clear message designed to attract attention and generate interest. Without effective text content, your Search Engine Optimization efforts may be hindered by a poor representation of your product or service.
Optimizing a page for a given search request won’t produce good results unless the page content effectively communicates the product, service or other information. Text composition is partly an art form and partly a quantifiable SEO effort. Structure of certain keywords within the body of text are important to better page placement, but overuse of these keywords frequently confuses the reader. And a confused reader won’t stay on the page to learn more.
Search Engine Marketing
Often confused with SEO, Search Engine Marketing expands use of the internet to attract traffic using a variety of methods. These methods are supported by client customer service, sales and other advertising programs. SEM involves utilizing other methodologies, such as email and traditional advertising, to drive customer traffic and manipulate that traffic into activity advantageous to the client.
SEM is the 'art' of developing a comprehensive internet marketing plan using SEO and other on-line methodologies. Many companies simply do not have the expertise to hire an SEO or SEM Consultant and retain her/him on staff. By hiring a consultant your business may quickly enjoy the increased exposure and additional sales from an efficiently organized internet strategy.
Consultants also help schedule your web activities to take advantage of seasonal cycles, holiday purchasing and other revenue cycles that are unique to your business.
SEM frequently involves preparation of a complete marketing plan including use of traditional and non-traditional media. Message and event coordination must be synched up with important business functions such as inventory management and personnel availability to meet consumer demand.
With many years of experience in business consulting outside of the Search Engine field, SEO Consultants of Denver will bring extensive financial, marketing and business management experience to help grow your business.
About Us
With over 20 years of experience in web-based technology, as well as finance, small business marketing and operational background, Matt brings a great deal of experience to each client situation. Each client has unique requirements and challenges, which necessitates a comprehensive plan to increase revenue without depleting inventories or outrunning the ability of the client to serve new business generated. Call Matthew Stone - MBA - today for a free consultation at 303.506.1158.
SEO Consultants for Moving Your Business Forward
Below are links to blog articles and main web pages. Some offer useful insights and tips about Search Engine Optimization to increase your business and revenue stream. As always, please contact Matt at 303.506.1158 in Denver should questions arise.
Three "Must Have" Inclusions for Your Business Blog
Building an Effective Business Blog
Your Blog Message Strategy
The Art of Business Blog Construction
A Newbies Guide to Business Blogging
Best Ways to Improve Search Engine Traffic
How Important is Keyword Density?
SEO and the Art of Branding and SEM Planning
How Long Until My Search Engine Ranking Improves?
Quick Keyword Guidelines
Effective Link Building
Using Social Networks to Drive Traffic
More Blogging Ideas
How Important is Blogging to your SEO Campaign?
The Art of Meaningful Content
Question about the Great Mystery of the Google Search Engine
Does Email Traffic Constitute a good SEO Strategy?
New and 'odd' ways of attracting viewers to your company site
The SEO Song - Just for Fun!
How to write SEO-friendly blog posts to improve search engine ranking
How can a person become an SEO marketing consultant?
Are SEO and SEM the same things?
Does having a banner to your wesite increase SEO ranking?
Why does Alexa Ranking show more people going to Yahoo than the others?
What is the significance of keyword effectiveness index in SEO?
Will I lose my SEO ranking if I move the site to a new hostserver?
What are good metrics for judging success of a paid (PPC) project?
The Google Boys take on SEO!
What are the basic requirements for making money with SEO?
Does submitting to directories really help in search engine ranking?
Main SEO Web Pages
Denver SEO Consultants - Home Page
Denver SEO Consultants - Services Page
Denver SEO Consultants - ROI Page
Denver SEO Consultants Blog
Denver SEO Consultants - Technology Page
Contact us today for more information about promoting your business on the internet at a very reasonable cost. Within weeks, your organization can begin driving new customers to your location! Call Matt at 303.506.1158 in Denver, CO to schedule a free introductory consultation!
